Sony's PIX brings full-length films to AT&T Mobile TV

Sony just revealed a bit more about AT&T's Mobile TV service launching in May. We now know that one of the two exclusive AT&T channels will be called PIX, Sony's new feature film channel for cellphones. The service is a first of its kind in the US... for good reason. Oh, it's not that we have anything against the roster of films including "Ghostbusters," "Philadelphia" and "Karate Kid." It's more the prospect of sitting in front of that tiny mobile screen to watch a full-length film without the ability to pause, fast forward or rewind. This is live broadcast folks. Nevertheless, Sony Pictures claims to understand the risk. According to Eric Berger, VP Mobile Entertainment at Sony Pictures Television, "We recognize that people are on the go with their mobile phone and coming and going. This isn't for people looking to view a movie for the first time. It's OK to miss the beginning." Films will run on PIX for a month with new additions added weakly weekly.

[Joe Templeman @ Mar 31st 2008 7:08AM]

but......why?!

[rayza563 @ Mar 31st 2008 7:54AM]

Solely, to play Doom.

[Dave @ Mar 31st 2008 10:08AM]

$$$$$$$$$$$$$ Duh

[Wolfticket @ Mar 31st 2008 7:10AM]

Good job I have a rather large Fresnel lens for watching stuff on my phone. It's like Brazil, in portable form.

[Luis R. @ Mar 31st 2008 7:51AM]

This actually sounds interesting to me. Good idea if you ask me, gives us something to do!

[Bryan @ Mar 31st 2008 8:10AM]

I remember when sprint had this 2 years ago, no one wants to watch a movie on a tiny cell phone screen... yawn.. the battery would die before you could watch an entire movie.

[freakmarket @ Mar 31st 2008 8:32AM]

I'd rather download and take it with me.

Streaming? no thanks ... poor quality picture on cell phones :(

[TheVanGogh @ Mar 31st 2008 8:53AM]

Innovation in the wrong direction I'd say.
Why would Sony go to live when everything we know is going to on-demand?
This is going to flop.

[Jamar @ Mar 31st 2008 8:48AM]

It'd be much nicer if they had better phones; something like the Sony Ericsson SO905i.

[Chad @ Mar 31st 2008 9:06AM]

I would love to watch Karate Kid on my cell.

[Galley @ Mar 31st 2008 9:17AM]

On a 3.5" screen on an iPhone? Possibly. On a 1.5" screen on a freebie cell phone? Yeah, right!

[Jamar @ Mar 31st 2008 11:17AM]

Resolution is important too- rather have a 3.2inch 854x480 screen than a 3.5inch 480x320 screen.

[crho85 @ Mar 31st 2008 11:20AM]

That movie phillidelphia.... makes me think of this:

-Thats the guy from Big... Tom Hanks! everything he does is hillarious.

Feel free to finish the family guy reference

[Matt @ Mar 31st 2008 7:57PM]

Although I do appreciate the ref. I don't think your supposed to point it out, just wait and see if anyone else gets it.

Again me loves the Family Guy so do not be mad at this

[JeffnLA @ Mar 31st 2008 1:26PM]

Why would I want to watch a movie on a cell phone? My PSP is barley passable to watch a movie on. I guess if your stuck at an airport and bored silly.