It's not atypical to see shows ink exclusive deals with carriers every now and then, but this one's pretty bizarre. Apparently the third season of Friday Night Lights has been green-lit for production, but in an effort to "spread production costs while rekindling a series," all 13 new episodes will air first on DirecTV. In other words, by the time all non-DTV subscribers see S3 in early 2009, customers of the aforesaid sat provider will have already experienced the baker's dozen. Filming is slated to resume sometime this summer, and DTV users will have access to the new season on October 1st on The 101; sometime after the Super Bowl (in 2009), it'll broadcast on NBC. Weird, huh?

[Via Chicago Tribune, image courtesy of PopTheology]

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Season 3 of Friday Night Lights to air on DirecTV's The 101 first, NBC second