If it didn't object, it could be seen as abandoning/dilluting its mark, which means the next time some Chinese knock-off uses a backwards Apple logo on a PMP of phone, a startup desktop manufacturer wants to use a fruit logo, or if Apple uses a green version of its own logo, it could causes issues for Cupertino.
I doubt it's that Apple actually sees NYC's new logo as a threat to it's brand, but as far as trademark issues go, if you don't protect against any and all possible infringements, it could harm a future claim against an actual infringement.
Reader Comments (Page 1 of 1)
Dan S. @ Apr 3rd 2008 1:18PM
Apple's simply defending its trademark.
If it didn't object, it could be seen as abandoning/dilluting its mark, which means the next time some Chinese knock-off uses a backwards Apple logo on a PMP of phone, a startup desktop manufacturer wants to use a fruit logo, or if Apple uses a green version of its own logo, it could causes issues for Cupertino.
I doubt it's that Apple actually sees NYC's new logo as a threat to it's brand, but as far as trademark issues go, if you don't protect against any and all possible infringements, it could harm a future claim against an actual infringement.