Given that Sony has primarily used its PlayStation 3 console to snag market share in the home video sector thus far, it's not surprising to see it branching out now that Blu-ray stands alone. Nevertheless, the next logical step has already been hinted at by Ryoji Chubachi at a recent press event in Taipei. Reportedly, Sony is hoping to "increase the global market share of its BD products from 20-percent currently to 50-percent by the end of 2008," and in order to do so, it's looking to gift select LCD HDTVs with "BD recording functionality." Of course, it was only a matter of time before those DVD / LCD combos became Blu-ray / LCD combos, but giving users the ability to capture broadcast material without an external burner is certainly an interesting twist.

[Via Electric Pig]

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Sony looking to stuff Blu-ray recorders in select LCD HDTVs?