RAI is calling itself Italy's "free HDTV pioneer", opting to maintain exclusive broadcast rights for the European Cup instead of selling some of them to Sky Italia's pay service. This means the country's first HDTV broadcasts on digital TV will include every game in the series. Apparently this is a major step in RAI's competition with fellow broadcaster Mediaset, not that we care as long as it means more HD for everyone interested.

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Eurocup HD action is free on Italian TV