My guess would be that EMC wants to enter consumer/retail channels and wants an established name/company to use when doing so. While the geeks may laugh at them, most people are either indifferent or don't know enough about them.
But most of it is probably just for distribution channels, customer service, tech support, branding, etc. It can be expensive and troublesome to set up a relatively large consumer brand from scratch.
I'm actually kind of excited about this. I'd like to see some cool stuff like consumer-grade SANs and whatnot come from this.
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My guess would be that EMC wants to enter consumer/retail channels and wants an established name/company to use when doing so. While the geeks may laugh at them, most people are either indifferent or don't know enough about them.
But most of it is probably just for distribution channels, customer service, tech support, branding, etc. It can be expensive and troublesome to set up a relatively large consumer brand from scratch.
I'm actually kind of excited about this. I'd like to see some cool stuff like consumer-grade SANs and whatnot come from this.