Sony's Bravia E4000 series is pretty as a picture

See it? No there, the one that looks like a flat screen TV hanging on the wall. Right, that's Sony's new E4000 TV series. Sony's pushing its new Picture Frame Mode and four "blend in frame colours" hard as its looks to differentiate the 32- and 40-inch Full HD LCDs (and a wee 26 inch of unspecified, sub-1080p resolution) from the competition. As such, the TVs will display one of six, pre-installed images like Van Gogh's Wheatfield with Cypresses. Really though, why bother pre-loading content when it'll display any image you stuff into a connected USB drive. Oh right, copyright law. Anyway, the top-o-the-line 40-inch model features x.v.Color on a 10-bit panel, Bravia Engine 2 processing, 3x HDMI inputs and even SCART for you European old-schoolers. No price or release date but you can play along with Sony's hide the 26-incher after the break.

[Via Tech Digest]

[NineT9 @ Apr 10th 2008 5:23AM]

Sony does it best...

The ppl who reply negative to my comment do it worst.

[KangMin @ Apr 10th 2008 5:26AM]

Samsung does it best...

The ppl who reply negative to MY comment do it worst.

[just for fun]

[zomg0t @ Apr 10th 2008 5:36AM]

Nobody does it better than James Bond...

The ppl who reply negative to my comment wish for an undersea utopia.

[zomg0t @ Apr 10th 2008 5:48AM]

Damn... I should have said

The ppl who reply negative to my comment don't know how to love me.

[z3r0D @ Apr 10th 2008 6:31AM]

I voted you all down.

=(. Apparently I can do nothing right

[roflercopterer @ Apr 10th 2008 7:01AM]

Can "The ppl who reply negative to my comment do it worst." be a meme now?

[CPUGenuis @ Apr 10th 2008 8:22AM]

chuch norris

[ajuk @ Apr 10th 2008 5:23AM]

Wow - I'm now torn between this and the w4000. Nice Design!

[Niels @ Apr 10th 2008 5:24AM]

Looks slick. I want one!

[Gorillamonk @ Apr 10th 2008 9:05AM]

note that the television and house are so damn expensive that there is not other furniture.

[ijyt @ Apr 10th 2008 5:25AM]

Cool, but I don't have a wall of pictures/painting. :c

[dj-kenpo @ Apr 10th 2008 9:11AM]

you're also probbably not a chick in a bath robe. but after this tv you will be!

[Paul @ Apr 10th 2008 5:32AM]

When most manufacturers are trying to reduce the power consumption of their TV's, its nice to see Sony try and get you to leave the set on even when your not watching it!
Nice looking TV though.. I wonder if they come in an oak frame?

[huh @ Apr 10th 2008 11:31AM]

Actually I was wondering about something similar.. with a LED panel or LED projector, does it become more feasible to leave it on all the time? What's the energy usage vs. a light bulb? We have to get to video walls somehow.

[phanbouy @ Apr 10th 2008 1:11PM]

"We have to get to video walls somehow."

huh, huh?

[I LOVE THE CAPS LOCK KEY @ Apr 10th 2008 5:34AM]

It's still no match for the 9mm Kuro, in terms of thickness and video performance. Sony Bravia Sucks, Kuro for the win.

http://www.engadget.com/2008/01/06/pioneers-project-kuro-the-9mm-thick-infinite-contrast-50-inch/
http://www.engadget.com/2008/01/07/hands-on-with-the-pioneer-9mm-thick-kuro-plasma/

[Rymix @ Apr 10th 2008 5:41AM]

Looks good, but, seriously, who ever hangs their pictures in such a confused mess?

[cmc @ Apr 10th 2008 5:48AM]

Probably the same sort of person who leaves books, cushions and throws in the middle of the floor!

[Tomahawk @ Apr 10th 2008 8:04PM]

The same people that have a sense of good design.

[Raheem @ Apr 10th 2008 5:42AM]

Is it the one on the top left with the three pictures? :P

[Matthew @ Apr 10th 2008 6:02AM]

I'd just pull up a butt pillow and watch it for days.

[Raven @ Apr 10th 2008 6:22AM]

So.. where are the wires? that first picture, with the feature wall.. looks pretty thin :P

[mike @ Apr 10th 2008 8:41AM]

the wires are behind the wall so as Video, DVD, satelite, playstation, wireless headphones etc.

[Hidden Value @ Apr 10th 2008 6:27AM]

That is SO cool!

Sony has figured out a way to hide the 4-foot-radius ball of cables, the DVD player, the cable box, the TIVO, the XBox (er...Playstation), controllers, and even the power outlet and power cords!

I want one of those!

(or does the false wall to hide that stuff behind come with the price?

[dj-kenpo @ Apr 10th 2008 9:13AM]

in soviet Russia, false wall hides you!

[Ben @ Apr 10th 2008 2:34PM]

No they haven't. They have had the same design on the high end boxes for years ...

One cable to the tv with a remote box for all the AV/audio cables.

The mess is still there ... just hidden in a cabinet somewhere. My parents had a similar install a while ago with the older sony LCD's ... it looked like the tv was floating in mid air ....

[Marcus @ Apr 10th 2008 6:44AM]

"...for you european old-schoolers"

Racist bastards.

Nice new design though

[BABaracus @ Apr 10th 2008 6:46AM]

Hmmm... the install might look like that if you cut off the power cord, and don't run any wires to it and simulate a picture with a picture.... TFSU and show a real install, not a Lands End catalog page...

[ben @ Apr 10th 2008 4:30PM]

It's called professional installation, when you have the money to spend thousands of dollars on a TV, you're probably also going to pay someone to install it so that everything is routed through the wall behind it to a receiver box somewhere. It ends up looking a little better than the hole you drilled in the wall to route cable into one of your rooms.

[Tomahawk @ Apr 10th 2008 8:09PM]

Or could pt more thought into the installation, cut a hole in the wall, pull the cables through, patch the hole back up, and then paint of the patch. Sure it takes more work and a little more money, but in the end you don't have a ugly mess on the wall under a TV.

[thef1re @ Apr 10th 2008 7:08AM]

this is what you call R&D, something american and chinese corporations suck at. thank god for the japanese

[Dave @ Apr 10th 2008 4:27PM]

Yeah, thank god we have the Japanese companies to give us Earth shaking advancements like slightly better looking televisions, while American companies are turning out useless crap like the transistor, and the internet.

Anyway, this is not a knock on Japanese innovation, just at the parent that thinks innovation doesn't happen anywhere else. Great innovation comes from all over the world.

[bert @ Apr 10th 2008 7:30AM]

You forgot to mention that it's completely wireless.
Or is it using Sony InvisiWire(TM)?

[Bobby D @ Apr 10th 2008 8:14AM]

Is that TV serving as a digital photo frame in the second picture?

[maff @ Apr 10th 2008 8:23AM]

my guess for the 26" is 1366x768

[OH HAI GUYS! @ Apr 10th 2008 8:39AM]

Looks sleek :).

[cmc @ Apr 10th 2008 9:05AM]

"Press shot doesn't show wires shocker!"

If this wasn't Sony, I doubt we would see the "but wheres the wires" comments.

[Joshua @ Apr 10th 2008 9:14AM]

Samsung has already announced the built in flash memory with pictures preloaded. They have always used USB too. It is about time Sony realized that no one wants to use that Memory Stick crap, and the real world wants universal hookups.

[cmc @ Apr 10th 2008 9:20AM]

Sonys response would be "but it works in our mobile phones, games consoles*, digital cameras, handycams etc etc etc ;)


*erm some of them anyway...

[Marc @ Apr 10th 2008 9:45AM]

Hanging a TV on the wall is pointless. You still something to put your cable/satellite box, DVD player, etc. on top of.

[Tomahawk @ Apr 10th 2008 8:13PM]

Actually you don't its called installing a infrared repeater, and then putting all of your components hidden in another part of the room. It really quite easy.

[farfisa @ Apr 10th 2008 9:46AM]

Don't you mean "hide the 2-6 incher?" Oh, you mean the TV.

[The Cadet @ Apr 10th 2008 10:02AM]

Dude, Where's My Tv????

[bluestate @ Apr 10th 2008 10:15AM]

Why go to the trouble of staging such a cool, modern living space if you're just going to throw up an inspirational poster image? I'd like to think that the dwellers of such a space would be horrified.

[Steve @ Apr 10th 2008 10:46AM]

You can tell the TVs from the real items in both rooms because neither has a reflection on the floor. That's proper discreet is that.

[Bela Lugosi @ Apr 10th 2008 11:20AM]

Vampire TVs!

[phanbouy @ Apr 10th 2008 1:12PM]

Best possible name for vampire comment

[Steve @ Apr 10th 2008 12:16PM]

I want this to carry my children

[Magallanes @ Apr 10th 2008 1:57PM]

How did Sony achieve to a (not so cheap) lcd screen can looks great again a bunch of sepia photo frames?. :-P

[dionysus @ Apr 10th 2008 2:02PM]

Alas, gotta drill some holes on walls, for wiring.