This week's Videoscan numbers from Home Media Magazine really shows how sensitive Blu-ray sales are to new releases. It is also a great example that some new releases will sell much better to the Blu-ray audience than to the more general audience of DVD. Alvin and the Chipmunks
only slightly outsold the three week old I Am Legend
on Blu-ray, while at the same time, the SD version outpaced its counterpart by almost 10:1. So it seems more likely that overall Blu-ray sales were down -- rather then red being up -- when you compare the Red vs Blu chart, as Red has its best week in almost a month at 36 percent. The other stat that enforces this is the fact that unlike the last time Red had this much market share
, not one HD DVD made the top ten. We expect much of the same next week considering the releases
, but will be interested to see if Warner's I Am Legend
will see any success on the now defunct HD DVD.