Certainly not the first watermarking scheme we've seen of late, Philips has introduced a new method that it hopes will thwart any plan to snag sensitive PPV material and distribute it illegally on the intarnetz. The VTrack solution, set to debut at NAB Show, is aimed at hoteliers who enjoy offering up PPV films well before the DVD release date. The company will be integrating the technology -- which makes content captured via camcorder traceable -- into its 26-, 32-, 37- and 42-inch HDTVs, and if someone does set up their own bootlegging studio and then share it with everyone on the web, content owners can unearth the time, date and location of the deed. In Soviet Russia (and hotels with Philips sets), content watches you.