If you thought the HD camcorder announcements at NAB Show 2008 started and ended with Canon's new duo, you'd be sorely mistaken. Panasonic is launching a new one of its own under the limelight: the Fall-bound AG-HMC150. This handheld rig is the newest member of the AVCCAM family and can capture clips at 1,280 x 720 or 1,440 x 1,080 while utilizing the industry standard MPEG-4 AVC / H.264 compression profile. You'll also find native 16:9 1 / 3-inch 3CCD imagers, a digital signal processor with 14-bit A / D conversion and 19-bit processing, 13x Leica Dicomar zoom lens, optical image stabilization and the ability to store footage on SD / SDHC flash cards. Sure, $4,500 is still a lot of coin, but it's certainly within the realm of reason for many prosumers out there.