By now you're probably aware of the Zune Guy's mission to change his name to Microsoft Zune, right? He's now documenting the entire process to the delight of amateur psychologists and identity thieves everywhere (seriously dude, at least edit out your phone number). You'll find step 1 of his vision quest -- a call into Microsoft to discuss the legality of the move -- recorded after the break.

Look, we know that our continued attention just rewards the monkey for his dance. But like any good car crash, our morbid curiosity won't let us look away. Especially when we learn that the Zune Guy drives a Ford Focus, just like Bill Gates. We're guessing that's not a coincidence. Click through for the action.

[Thanks, TomTom]

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Video: Zune Guy begins name change quest, drives Ford Focus just like Bill