It's not the first time we've seen a generic product repackaged and re-targeted specifically for use with game consoles, and it certainly won't be the last, but Iomega is apparently hoping that won't stop you from giving its new Media Xporter USB hard drive some consideration, which is says goes along just perfectly with your Xbox 360 or PlayStation 3. That, of course, means it's a standard 2.5-inch USB hard drive, which amazingly "natively supports PlayStation 3 and Xbox 360 compatible formats such as MP3, MPEG-4 and JPEG." Somewhat helpfully, you'll also get some software with the drive to convert video into console-compatible formats, and the drive thankfully doesn't require an external power adapter so you can keep the clutter down a bit. If that's enough to put it above your run of the mill USB drive, you can snag one now in a 160GB model only for $120.

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