Interactive windows dare you to catch a Scion tC RS 4.0
By Darren Murph 
posted Apr 18th 2008 6:52AM
posted Apr 18th 2008 6:52AM
Oh sure, we've most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion's latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a series of street-side windows with bubbles which reacted to movements made by captivated individuals walking by. Granted, the installation isn't nearly as addictive as say, trying to wrangle up every single Pokémon, but it definitely managed to hold the attention of a few geeked-out civilians. Check it out for yourself, the video's right after the jump.[Via Digg, thanks Andres]
Thats an excellent idea
Yes, but does it play Crysis?
Get a life, seriously.
It's a giant interactive screen...maybe it should play Crysis.
"WAVE YOUR HAND HERE TO CATCH THE MONKEY!!"
Sigh, when can i get an adblocker implanted?
I think people were too interested in the OMGZZBUBBLESS!11!! to actually care what they were advertising.
Ah...this ad was across the street from my office (38th & 6th ave). Never realized it was motion sensitive. It's gone now, replaced with a static Robin Hood series ad.
yeah there is another next too it... interactive fog
Why make more ADs when you can make less products?
Next up... Interactive Porn!
I'm definitely intrigued by this but how long? It could become eye trash very quickly.
Scion Rocks! I should know...I own one!
Orange UK had this in it's Carnaby St store last Xmas. It was pretty cool but didn't respond that well to your gestures resulting in a little too much flapping and waving :)
Our world is quickly becoming the Minority Report.
Why do people think consumerism is such a good thing?
You just buy shit you don't need and can't afford.
Could you imagine every storefront you walk by having one of these? Too busy. Ugh.
I caught them all and all I got was a stupid certificate saying i had done it.
They gave you a certificate!!! how would that look on a CV :D
Are you talking Pokemon or bubbles with cars in them??
Pokemon of course.
wow.......where can i get one!!!!!!!
and how many of those that stop actually got the cars???
I watch this kind of TV two years ago in one of Chinese airports made by Panasonic.
Including the location in the summary would have been helpful...
Including the location in the summary would have been helpful...