Interactive windows dare you to catch a Scion tC RS 4.0
Oh sure, we've most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion's latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a series of street-side windows with bubbles which reacted to movements made by captivated individuals walking by. Granted, the installation isn't nearly as addictive as say, trying to wrangle up every single Pokémon, but it definitely managed to hold the attention of a few geeked-out civilians. Check it out for yourself, the video's right after the jump.[Via Digg, thanks Andres]
Filed under: Transportation
Reader Comments (Page 1 of 1)
Thi mam(kris120890) @ Apr 18th 2008 7:01AM
Thats an excellent idea
King Mook Mook @ Apr 18th 2008 7:16AM
Yes, but does it play Crysis?
X-BLADE @ Apr 18th 2008 7:33AM
Get a life, seriously.
John @ Apr 18th 2008 10:06AM
It's a giant interactive screen...maybe it should play Crysis.
synthaxx @ Apr 18th 2008 7:32AM
"WAVE YOUR HAND HERE TO CATCH THE MONKEY!!"
Sigh, when can i get an adblocker implanted?
Steve @ Apr 18th 2008 7:41AM
I think people were too interested in the OMGZZBUBBLESS!11!! to actually care what they were advertising.
Patrick @ Apr 18th 2008 7:47AM
Ah...this ad was across the street from my office (38th & 6th ave). Never realized it was motion sensitive. It's gone now, replaced with a static Robin Hood series ad.
Andres @ Apr 18th 2008 10:51PM
yeah there is another next too it... interactive fog
Shinigami @ Apr 18th 2008 8:28AM
Why make more ADs when you can make less products?
RickyRik @ Apr 18th 2008 8:34AM
Next up... Interactive Porn!
Phillip Manger @ Apr 18th 2008 8:40AM
I'm definitely intrigued by this but how long? It could become eye trash very quickly.
STNC @ Apr 18th 2008 10:25AM
Scion Rocks! I should know...I own one!
jakem @ Apr 18th 2008 10:31AM
Orange UK had this in it's Carnaby St store last Xmas. It was pretty cool but didn't respond that well to your gestures resulting in a little too much flapping and waving :)
The Only Sane Person Left @ Apr 18th 2008 11:22AM
Our world is quickly becoming the Minority Report.
Why do people think consumerism is such a good thing?
You just buy shit you don't need and can't afford.
chase.carlton @ Apr 18th 2008 11:45AM
Could you imagine every storefront you walk by having one of these? Too busy. Ugh.
BowserUSC @ Apr 18th 2008 11:51AM
I caught them all and all I got was a stupid certificate saying i had done it.
Ayman @ Apr 18th 2008 3:03PM
They gave you a certificate!!! how would that look on a CV :D
Mark @ Apr 19th 2008 12:27PM
Are you talking Pokemon or bubbles with cars in them??
BowserUSC @ Apr 19th 2008 1:13PM
Pokemon of course.
doudOSX @ Apr 18th 2008 5:41PM
wow.......where can i get one!!!!!!!
Yuriy @ Apr 20th 2008 8:09PM
and how many of those that stop actually got the cars???
I watch this kind of TV two years ago in one of Chinese airports made by Panasonic.
steve @ Apr 21st 2008 11:04AM
Including the location in the summary would have been helpful...
steve @ Apr 21st 2008 11:04AM
Including the location in the summary would have been helpful...