LGBT GOES HDTV WITH FIRST-EVER GAY TV HI-DEF BROADCAST
U.S. premiere of Scissor Sisters concert to air on Logo and simulcast on MHD April 24th
NEW YORK, NY- April 17, 2008 - Marking the first high definition broadcast from a gay television network, Logo, a division of Viacom Inc. (NYSE: VIA and VIA.B) MTV Networks, today announced it would air the United States premiere of Scissor Sisters: Live at the O2 Arena on MHD, the high definition channel from MTV Networks on April 24th at 8:00 PM ET/PT.
With several openly gay band members and a loyal and enthusiastic LGBT following, the Scissor Sisters are one of Logo's most popular music performers, and are frequent hosts and guests on Logo's NewNowNext Music.
Scissor Sisters: Live at the O2 Arena is an hour-long special of the Scissor Sisters live on the London stage performing their greatest hits in front of extravagant sets and in their trademark sparkling costumes. The special, which will air on Logo's digital cable channel and simulcast in HD on MHD, will also be viewable via streaming video at LOGOonline.com as well as through on-demand digital cable. Music videos from the Scissor Sisters are currently available at LOGOonline.com, home to the largest library of LGBT video anywhere online.
"HD lets gay people admire what we love most about live performances: every detail, every visual nuance and every of splash of color," said Lisa Sherman, executive vice president and general manager, Logo. "We're thrilled that the Scissor Sisters are making gay TV history on Logo."
This special is yet another example of Logo's commitment to and leadership in LGBT music, from the acclaimed NewNowNext Music, which is the world's only television and online program devoted to rising LGBT artists to The Click List: Top Ten Videos, which gives voice to the LGBT audience's favorite music and Logo's presentation of the 2007 and 2008 True Colors Tour. Logo NewNowNext.com provides the latest music news for the LGBT audience.