NVIDIA isn't joking around when it says it's after a dominant position in the consumer tech industry, and it's apparently willing to take some aggressive steps to get there -- like totally revamping its product lines. Speaking to Gamesindustry.biz, NVIDIA veep Roy Taylor (the same guy who said Intel was "dead", you remember him), said that his company needed to "simplify the product line for consumers," and that if NVIDIA is going to "widen our appeal, there's no doubt we have to solve that problem." No specific plans were offered, but might we suggest a moratorium on the random-numbers-and-letters product-naming scheme? Just a thought.

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NVIDIA to simplify product range as it courts consumers