Ruh roh. Research firm DisplaySearch has just unleashed a new report that takes an in-depth look at the ultrathin XEL-1, and it ended up finding a video lifetime barely half of what Sony promises. Apparently the company ran a couple of Sony's OLED TVs for 1,000 hours, after which it found that blue luminance degraded by 12-percent, the red by 7-percent and the green by 8-percent. Extrapolating the data it gathered, it estimated that the unit would lose half of its brightness in 17,000 hours -- Sony says you can expect 30,000. Of course, Sony is still standing by its numbers, and even we can see that DisplaySearch's methods aren't perfectly scientific, but if you were honestly expecting to watch this thing for the next decade (and not a year less), you may want to hit the read link and snoop around.

[Via Yahoo, thanks to everyone who sent this in]