“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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It's the naming scheme that Canon uses to be hip in the US. Everywhere else in the world:
Rebel = 300D
XT = 350D
XTi = 400D
XSi = 450D
So the naming progression makes sense, just not in the US. Go figure, blame the marketing team.