We've seen all sorts hip-cool
interactive window installations, usually comprised of a camera for a modicum of interactivity and a projector or a display for screening the results. The Salling store in Arhus, Denmark is taking things a bit further and making the window itself interactive. There's still a camera to sense motion, but instead of a display there's some fancy window tech that makes sections of the glass transparent or not based on where the person is standing. Sure, the idea of having to walk up to a window and wave your arms around to reveal what's behind it might seem a bit counter-intuitive, but at least it'll give the loiterers something to do. Video is after the break.
posted May 18th 2008 11:14AM
thats so tight
I live in Århus :DDDD
on topic: It's looks kinda strange actually - not sure it makes me wanna buy more stuff :/
There all pretty much ridiculous except #4 shows some interesting possibilities. The one where they have to keep there hands up in the air is just ridiculous.
Maybe this technology could have other useful applications but certainly not for window front advertising of products, for which the video seems to be focused on.
The worst is the one where the two people have to keep there arms up to see the entire window.
Yeah, in the advertising department its stupid. Unless you use the interactive windows to spell things out, for example, now open, or 50% off sell. The pong was rather cool on the other hand.
i guess its just a way of advertising. I'd be intrested in the disply if that sort of stuff happend to me when walking past the window.
Why is this green screen?
Yeah, did I miss something? Is this just a concept? Are the people too lazy to make it and instead use fugly CG.
Worst blue/green screening I've ever seen!
I would totally use the window to pick up some chicks.
"So how did the two of you meet?"
"Well, we were standing in front of the same window, flapping our arms so we could see the merch."
"uhm... nice?"
It's actually quite a good idea, as it creates an excuse to raise your arms, go pheromones go!
As a shop-window, this is pretty pointless. You have no interest in obstructing the view on your product. Once the novelty wears off, that's exactly what this technology does.
Do you mean merc? Short for mercedes, or is merch something I'm not aware of?
note to the hysterical: I'm not being a spelling-nazi, just wondering. :)
Believe Merch == Merchandise
Ah thanks for that.
Sorry, I thought that was self-explanatory.
Always remember: keep buying the merch
http://www.penny-arcade.com/comic/2005/01/05/
It makes sense only I don't think I ever saw it used before shortened like that in writing, and I'm not a big fan of penny arcarde I fear.
Longcat is long
Im sure theres a good purpose with this kind of tech..
red light district.. make one i Århus.. -> then u have to stand close to the window to see the models.. haha :)
That's some pretty bad CG.
title reminds meof The Department of Redundancy Department
That pong would stop you from getting bored, i bet loads of stores would get annoyed with loads of playing it.
Go Pong! Yeah!
This is kind of rediculous. It is a neat concept but I don't see people interacting with windows on the street as if they have time and as if they care.
I run up to windows and flail my arms regardless, now i will get rewarded.
http://shanejonas.com
LOL doesn't everyone?
We appreciate you spamming us with links to your website cleverly named after you.
Damn, and I wanted to rank you up too until I got to the bottom of your comment.
This will probably lead to advertising that follows you as you walk by...
I expect they gave the "best" examples of the use of this thing, and judging from those, it's so useless it's on the verge of being stupid.
On the verge?! It's useless! What's more stupid than that?!
Step one in any form of advertising is to attract attention. If it can manage that, it's hardly useless.
"If it can manage that, it's hardly useless."
It is, indeed, if the product has no use whatsoever and fails to follow up on the attention it attracted, leading to the absence of a step two.
instead of blocking the view and making silly little people, why not make a head's up display abut the merchandise in question: price, size, availability? perhaps something along the lines of those you see in the "Stranger Than Fiction" movie. That'd be so cool.
or you could also use two cameras to triangulate the eye then render captions that have arrows pointing to interesting details, all in the viewer's point of view.
enable haptic input and we're in the future, baby!
wow i like the 2 camera idea so when you look at something it gives you more details about it. that would be good
I thank them for putting an effort, but this whole thing is just ridiculous and lame! It felt like if a high school geek was showing off his/her skills in green screening and after effects! The concept is old, the ideas are not cool nor useful and the video was just a waste of time for any real deal comment. It is too early for these people to show us any video. Back to the drawing board my friends.
Sorry if my opinion is harsh!
Looks like Jobs standing there to the left.
Hahaha, spot on! Nice catch!
i was thinking the same thing!
Awesome, but completely pointless!
Is it just me or does the guy on the left resemble Steve Jobs just a little bit or what in that picture?
No it's not just you. Look a couple of comments up.
Is it just me or does the guy on the left resemble Steve Jobs just a little bit or what in that picture?
No it's not just you. Look a couple of comments up.
now put a really scary man behind the window! this would be great for Halloween!
I was hoping interaction 8 would be hardcore girl-on-girl action. One can only wish...
A quick google could get you there, my man.
Where's the coin slot to insert my nickel?
Meanwhile this whole video is rendered and not a real product, so I wonder: do they actually have this working or is it one of those 'concept' things again?
As for use, might be useful for security sensitive offices/facilities, the person can stand in front of the window and if he walks away it's back to blocked view.
LOL i live in aarhus, i know the store brb gonna check it out :D
CRAZY
Check out my blog too, i made a new wiimote whiteboard, it would be good to use on this if you plugged in the computer !!!!
http://www.axisos.wordpress.com
the question is...
...does it play doom ?
Anyone see a rendering computer blowing up on a busy street, say, NYC... where thousands upon thousands of people walk past a store window every hour? Exactly how would the little jogging people deal with 100 different people walking by? Eventually it would just be a black bar... And the window, revealing itself little by little depending on if there was a person standing in front of it... would just be clear all the time. Sort of interesting thought, but in reality, not such a great idea...
I would like to see monkeys interact with this.
so how does it figure out its a woman what if its a guy with long hair?..I can already see the lawsuits coming
Pong will never die.....
Has anybody seen the new Iron Man Movie? Theres a scene in there where his windows block out the sun until he wakes up and then it displays the time, weather, and etc on themm like a touch screen PC sorta. Is there technology out there that we consumers can actually buy and if so where?
if they can invert the system it'll be quite an interesting idea for toilets: its transparent until you stand in front pisshole or cubical and then it becomes opaque (also makes sure nobody tires to be an epic marksman 5 meters away)
Anyone can make any technology looks as awesome as they want when they use a simulation composited with a green screen.
The library (librarian) in the remake of the Time Machine...