Sony Ericsson video shows two new handset renderings

A video doing the rounds on the interblogs is apparently showcasing not one but two new Sony Ericsson handsets. It's unclear just exactly what models we're seeing in the clip, nor do we know if they're prototypes or actual production versions, though they do bear a few similarities to the forthcoming X1. One thing is for sure, Sony is definitely pushing the convergence angle on its new phones, highlighting lots of multimedia, data sharing, and a suspiciously familiar chat app. Check out another pic and the full video after the break.

[Thanks, Dion]

[L @ May 18th 2008 3:10PM]

The video is apparently two years old (but has only recently been released to the public) - so I wouldn't count on seeing exactly these two devices anytime soon.

[Esat Dedezade @ May 18th 2008 3:13PM]

Wow.

That video, showed me NOTHING about the product, bar a few unimformative glances.

Unless off course the phone is a 3d colourful holgraphic room and sound filling projector when you dock it.

If it is, then I'll buy three.

[CUBSWILLWIN @ May 18th 2008 3:17PM]

everyone is getting their iphone competitor moods on. Looks like a total touchscreen phone

[Eastman @ May 18th 2008 3:17PM]

i just wanna know what music was playin ..

[Kusk @ May 18th 2008 3:21PM]

Underworld - Jumbo

[X-BLADE @ May 18th 2008 3:18PM]

I say some sort of iPhone killer

[paul @ May 18th 2008 11:02PM]

Even comes with a rootkit pre-installed. Awesome! Thanks Sony!

[Fernando @ May 18th 2008 3:36PM]

I don't get it, why is the chat app familiar?

Also lulz, touchscreen = iphone killer

[Fernando @ May 18th 2008 3:37PM]

Ah! I see it now, looks like iChat, I was thinking about mobile IM apps :P

[Mikey @ May 18th 2008 8:16PM]

Yeah, looks like it runs iChat.

Something the iPhone can't even do!!

[Don @ May 18th 2008 3:46PM]

I see one new phone with a sliding mechanism similar to the Nokia N95. Screen slides to reveal more functions.

[Saad Rabia @ May 18th 2008 3:47PM]

Another pointless video from a huge company showing nothing but floating images of a "Minority Report" style of life, and actors who can't sync their body movements and heads to all that 3D stuff flying around, all to tell you that this handheld device plays music, communicates with others, and shares stuff all over the place, Yuppiii.

Am I the only who finds this video style very, VERY overused?

Why can't product ads and demonstrations be like the iPhone ads? emphasize on the product for the love of god! (I swear I don't own an iPhone, but these videos are going to make me shift very very soon)

[James Cameron @ May 18th 2008 4:11PM]

Good, then why don't you?

Ever heard of a teaser?

[Wwhat @ May 18th 2008 4:55PM]

Excuse me but I think the actors do the movement and stuff and then later animation is put in and it's the animators that should sync it, not the actors, the actors just have to pretend they see stuff in empty space according to a script.
At least that's how it's normally done AFAIK.

[Saad Rabia @ May 18th 2008 5:01PM]

@James: ever heard of an overused teaser style? It becomes boring and dead.

@Wwhat: My problem is that the actors act like if they are looking at a camera rather than looking at an actual object, I know it is hard to act stuff like that but, these days people are doing it on YouTube way better than this video shows.

My main point in general is the overuse of this ad or teaser technique, enough with the Minority Report thingy.

[James Cameron @ May 18th 2008 5:50PM]

Yeah maybe overuse to you. But commercial like this sell a products. Maybe you should try creating your own product and produced an uninspired commercial and see who will give an ass crap about your product.

[Saad Rabia @ May 18th 2008 5:58PM]

Thank you James for the advice.

[ScooterDe @ May 19th 2008 2:12AM]

this emphasizes lifestyle in order to position Sony with those who identify themselves in this age bracket, with similar interests e.g. multimedia, friends and family, sharing, modernity, fun, etc.
It is a common approach, but it is not about a specific product model. Instead it is about the product category (portable multimedia communications). The idea is to position the brand first and foremost, so that target consumers (e.g. young adults with disposable incomes) will be inclined to Sony products in future.

[Ankur @ May 18th 2008 4:07PM]

Was that a SE ad or a Microsoft Touch wall?

[ThisIsTheChris @ May 18th 2008 4:09PM]

There's an XMB kinda flavour to that video.

[Austin Gregg-Smith @ May 18th 2008 4:34PM]

That make me vomit a little

[Imran @ May 18th 2008 5:55PM]

Cursed Bulemia.

[dBs @ May 18th 2008 4:59PM]

Video down =X

[dBs @ May 18th 2008 5:03PM]

Must have had the page loaded and idle for too long. Working now. Commercial is useless for anything more than the screen shots already captured. That song sounds familiar. Mix of Tiesto or Van Dyke?

[Drew @ May 18th 2008 5:20PM]

Clearly a Rip-Off clone of the "HiPHone"

They are all jealous of the "shake control"

[Imran @ May 18th 2008 5:55PM]

So the long haired thing at the start and smiling at the woman was a man?

[famm113 @ May 18th 2008 6:00PM]

Not sure that sold anything. Orgy of colors and techno playing with a little bit phone in the mix. I guess that's marketing now...? Demo's with phone features are so underrated sigh......:(

[Jeff @ May 18th 2008 6:32PM]

Could they have picked a douchier looking kid?

yikes.

[Brendan Sheehan @ May 18th 2008 6:57PM]

Be nice

[Fernando @ May 18th 2008 8:20PM]

or else...

[Tony @ May 18th 2008 11:50PM]

I will tell...

[ill trooper @ May 18th 2008 11:52PM]

'Douchier?' Is that French for French? Do I pronounce the 'r'?

Still using the word 'douche' in 2008 is the linguistic equivalent of tripping over your own shoelace - coulda been avoided if you were smarter.

The comments on gizmodo concerning that fey model-stalker are far more clever, and hence, funnier.

[Jeff @ May 19th 2008 12:49AM]

@ill trooper.

Sometimes a word is just perfectly appropriate. ...even if you've decided it's clumsy.

take another look at the kid in the video. I challenge you to imagine a creature "douchier" - i certainly cannot. ...though maybe our understanding of the language differs.

(PS: I'm not sure you should lecture me about the timeliness of a word when you still use "ill" as part of your moniker.)

[jaykeeley @ May 18th 2008 7:05PM]

they look like the same phone, but slid up slightly

[Brock @ May 18th 2008 7:19PM]

The message of this ad is that if you buy one of these products, you will act like you had a lobotomy, but it won't matter because you will be dead and live in heaven (indicated by the "What Dreams My Come" environment.)

[andraz @ May 18th 2008 8:01PM]

obviously it WILL turn you into an EMO :D

[Rusty @ May 18th 2008 8:06PM]

Ok, this is going to sound like a silly question, but does it still work as a
PHONE?

[Kspraydad @ May 18th 2008 8:20PM]

I love me some XMB.

[ryan @ May 18th 2008 10:55PM]

how incredibly generic.

[Rom @ May 19th 2008 12:34AM]

with this kind of new phone video blogging will be much exciting

[anabouboula @ May 19th 2008 2:50AM]

Take that Apple!

[Vit @ May 19th 2008 3:26AM]

iPhone is so yesterday! BTW, why is it any Upcoming touch screen phone should be labeled "iPhone killer" ? Touch screen was available way before iPhone, and from SE as well. Can it be just 'new SE phone', with no comparisons?

[David Jeba @ May 19th 2008 4:10AM]

Cool to be true...

Details for the product:

Name : NA
OS : UIQ [Next generation]
Processor: 1 GHZ+
Technology: 3.5G+, AGPS+, UMTS+, HSDPA+

New Technologies:
Fluid UI: move any icons anywhere, arrange to your convenience etc
Microprojecter: 2 meter distance viewing
Video messaging: streaming, clips, sharing

Virtualization: only via bluetooth googles or sensor fitted conf room.
Virtualization not available in outdoors


product under theory...
Not yet recognized by FCC
project report expected not before 2012.

[Shinigami @ May 19th 2008 6:08AM]

"Name : NA"
I'd prefer iSomething :)
"OS : UIQ [Next generation]"
Available now
"Processor: 1 GHZ+"
Intel Atom - 1.2 gHz - available now.
"Technology: 3.5G+, AGPS+, UMTS+, HSDPA+"
Remove "+" - available now.

"New Technologies:
Fluid UI: move any icons anywhere, arrange to your convenience etc"
Just how "new" is that? Available now in Samsung(?) product.
"Microprojecter: 2 meter distance viewing"
2 meter distance? What for? Micro projectors will be available this year, some products have them already.
"Video messaging: streaming, clips, sharing"
Available now, limited by current data transfer speed and applications used.

"Virtualization: only via bluetooth googles or sensor fitted conf room.
Virtualization not available in outdoors"
Give me a reason for that... Privacy/paranoia rules?


"product under theory...
Not yet recognized by FCC
project report expected not before 2012."

Why wait till 2012?! Get some funds, software and hardware engineers and you can make it this year!

[Unknown @ May 19th 2008 10:13AM]

I think a good image advertising.
However, the image of Touch is not exceeded.
An advertising man is making cannot a wipe of the image of Touch.
To think so.

[TheAgent @ May 20th 2008 4:02AM]

No way the guy in the clip is straight!!