Leave it to Gary Merson, a.k.a the HD Guru, to really put Sony's XEL-1 OLED display to the test. He busted out some test bench equipment and found that while the blacks were vanishingly dark, colors were accurate and motion resolution was handled with aplomb, there were some peculiar issues with the brightness. Off-axis viewing dropped the brightness by a third, which damaged perceived contrast as well. What was more troubling, however, was the automatic dimming of the display from 16.4 ft.-Lamberts at power-on to 7.8 ft.-Lamberts after only four minutes. While Sony claimed this is to prevent burn in, the Guru suspects it's more about preventing burn out. We're long on OLED technology, but those of you with itchy trigger fingers might want to consider carefully. Hit the link for the in-depth read.