Microsoft turned a few heads at its Advance '08 advertising conference by announcing a type of ads for its Zune platform, in addition to those web, TV and Xbox "branding experiences" it already delivers. The primary method described merely involved corporate sponsorships of celebrity playlists, with the "ad" being consigned to branding on that musician's Social card -- and you'd have to have friended the musician to see any of it at all. Apocalyptic stuff, eh? Microsoft also promises to keep the ads appropriate for the audience, so we're not going to start panicking just yet, but the first DAP builder to make us sit through a minute of ads every time we try to sync with our computer is sure score the (oh, hey, thanks for the $100, Microsoft!) scorn and vitriol love and affection of its customers for years to come.