Studio 5050's embrace-me hoodie lights up when hugged

Believe it or not, the concept here isn't revolutionary at all, but Studio 5050 is revising the old huggable shirt idea by infusing an ultra-soft hoodie with a pattern made of "silver conductive fabric." When two people wearing the embrace-me hoodies, um, embrace one another, energy is transferred and a pattern on the back lights up while a heartbeat sound is emitted. Quite frankly, we can't imagine this not boosting the hugs-per-day in a typical relationship, but at $480 to $600 per pair, counseling may come out a bit cheaper in the end.

[Via OhGizmo]

[Bunson @ May 22nd 2008 7:05PM]

Thats some expensive cuddle time.

[m1D4W6 @ May 22nd 2008 8:10PM]

Cool idea and not bad looking, but I agree that $240-$300 per sweater is a bit excessive. The only people who will be able to wear these are the celebs, high class, and middle class who want to blow their return from Bush this month or the next. Where is the love if no one can afford to wear one?

[Stem $ell @ May 22nd 2008 10:51PM]

Talk about being LED astray!

[ENF @ May 23rd 2008 1:36AM]

Believe it or not, THE CONCEPT HERE ISN'T REVOLUTIONARY AT ALL, but Studio 5050 is revising the OLD huggable shirt IDEA by infusing an ultra-soft hoodie with a pattern made of "silver conductive fabric."

Well i couldnt resist to post this. how come engadget doesnt state words like this everytime they an old feature to the iphone?
after all, the concept of 3G and geotagging are old stuff that came out a few years back. but hen again its engadget, what do you expect?
ZOMG new iphone idea this, that, blah blah.........

[Einhanderkiller @ May 22nd 2008 7:06PM]

An excuse to be hugged.

[Bunson @ May 22nd 2008 8:49PM]

2girls1sweater

[Bunson @ May 22nd 2008 11:15PM]

ooops sorry for the double post of that ^^^^

[esteban070 @ May 22nd 2008 7:08PM]

girl hugging girl?

[Derek @ May 22nd 2008 7:28PM]

What do you want, a NSF tag?

[Adam @ May 22nd 2008 7:49PM]

I think he was looking for a "Christian moral majority" tag.

or...

"God hates figs" tag.

[Bunson @ May 22nd 2008 8:49PM]

2girls1sweater

[Talon Trax @ May 22nd 2008 9:21PM]

That's what I was thinking. I'll buy the sweater just because of the two girls hugging. . .

[Reader @ May 22nd 2008 9:58PM]

Actually god made figs, and they taste quite good in newton form.

[computer.dude.28 @ May 22nd 2008 7:21PM]

$600?? And how much would it cost to put a push-switch on your chest and LEDs in the back of the shirt? $10? I guess about $50 if you include the price of the shirt.

[retro77 @ May 22nd 2008 7:29PM]

WTF have we come to?

[Rafer @ May 22nd 2008 7:34PM]

I think its marketed to the tween couple on coke.

[retro77 @ May 22nd 2008 7:34PM]

Oh those EMO kids huh

[Bunson @ May 22nd 2008 11:17PM]

Why do you feel it necessary to condemn people based on misconceptions & stereotypes?

[retro77 @ May 23rd 2008 12:53AM]

Bunson: Calm down bud. We don't need you to start cuttting yourself. Its not worth it!

[agroupofletters @ May 23rd 2008 1:11AM]

Wait a second..Tweens? on coke? where the hell do you live?

[ethana2 @ May 22nd 2008 7:37PM]

How about a shirt that tells your partner something they /don't/ know?
...but then, clothes that analyze your sweat are probably even more costly..
....and blood interfaces freak people out, man.

[Echo1 @ Jun 22nd 2008 10:01PM]

but then we wouldn't have humorous trash TV like Jerry Springer or Maury.

[Scot @ May 22nd 2008 7:42PM]

The irony is, anyone who wears this will never get a hug from anyone. Period. (I make exceptions ofcourse if two or more people wear this, then there's a solid chance)

[waiownsyou @ May 22nd 2008 7:54PM]

If GTA has taught me anything, it's that $600 will get you a lot more than half of a light-up hug.

[Eh @ May 22nd 2008 7:58PM]

Hug me, Im a nerd.

[IndiaTech @ May 22nd 2008 8:00PM]

Pervert Hoodie...

[rayw @ May 22nd 2008 8:05PM]

Oh I don't know. If say, Jessica Alba wore this, I'd be more than willing to light up her lights ... (hope my wife doesn't read Engadget)

[Anthony @ May 22nd 2008 8:11PM]

They make something worse than the embrace-me...

http://www.5050ltd.com/clickSneaks.php

[Jherez @ May 22nd 2008 8:19PM]

Wow...

[Dol @ May 22nd 2008 8:44PM]

I think I will wait for the embrace-me suicide vest.

[Raheem @ May 22nd 2008 9:10PM]

David Cameron WILL be pleased! (Read "Hug a Hoodie")

[hinu @ May 22nd 2008 9:15PM]

Looks like the stars in Fist of the North Star...

[Brent @ May 22nd 2008 9:25PM]

I would love to pour a bucket of water on someone wearing a jacket full of lights. lol

[For2itous @ May 22nd 2008 10:59PM]

Bottom line: More 'public displays of lumnescence'

[Stem $ell @ May 22nd 2008 11:02PM]

If there's no one to hug you, then, perforce, these hoodies are truly 'light wait'....

[ZeroCorpse @ May 23rd 2008 12:00AM]

Thanks. I needed a groan-worthy pun today.

Seriously. That was worth at least $2.00 cash.

[Ethan @ May 22nd 2008 11:27PM]

David Cameron was hugging the hoodie ages ago. Old.

[ZeroCorpse @ May 22nd 2008 11:59PM]

Oh, gag me.

Call me when it makes honking noises when you grab the boob area. That might be good for a laugh, at least.

Or perhaps it could make radio tuning squelch noises when you "tune in Tokyo."

Hug-lights. Barf. What's next? A heart-light that will glow when you touch fingers?

[dvsbstrd @ May 23rd 2008 12:12AM]

As if hugging wasn't fun enough to begin with.

[linuxamp @ May 23rd 2008 12:15AM]

Raver hug!

[marovada @ May 23rd 2008 2:04AM]

better to have light up nipples that blink repeatedly during the wild thing and glow bright on climax - perhaps should even use the action to generate electricity

[TIMMAH! @ May 23rd 2008 1:10PM]

... and shorts out when washed.

Just what we need. Now we can see "Juicy" in lights!

[Brandon @ May 23rd 2008 1:26PM]

I'll wait for a tutorial on a hug-counting shirt, thanks. ;D

[CBXweb @ May 23rd 2008 1:57PM]

Corny line to go with the sweater.


"You light up my world, girl."


:|

[Ramone @ May 23rd 2008 2:36PM]

Your back lights up when you are shown some "affection". And there are over 40 comments without one Cylon comment yet? What type of gadget site is this?!

[dk @ May 23rd 2008 5:17PM]

Wasn't a garment similar to this responsible for Boston's Logan Airport being evacuated and a MIT student charged with terroristic actions because the information desk attendant thought she the MIT student had a bomb strapped to her body?

[Echo1 @ Jun 22nd 2008 10:05PM]

If someone were to hot wired this (to make it turn on without a hug) and were to walk around Boston, do you think the authorities will mistake him for a bomb?