We should have pmp.engadget.com that would be good place to shove all these, they are not really news, just good products with poor interfaces, meaning they will not get mass market appeal.
Ok, i might not be the biggest fan of apple (no flaming) But they know how to market products, that is their biggest tool, they can even without marketing get a mass market hype in the 2G iPhone because they know when to keep their mouth shut.
Apple marketing really isn't based in it's print/TV ads, those are just the icing on a layer cake. Most of Apple's marketing is derived from three areas.
Army of willing blogs, that will post almost anything about Apple, mostly for clicks and ad revenue.
RESULT: 400 million dollars of free advertising per year.
Biased reviewers/commentators whom hope that by being ultra-friendly to Apple, they will get loyal readers from Apple fans.
RESULT: Apple has a ready-made group of reliable positive reviewers for any product they release. At the very minimum they will be supportive.
Rabid attack dogs/fanatics on message boards that will preserve, protect, defend and promote Apple 24/7.
RESULT: The unwashed will have the Apple message beaten into them in ways that Apple couldn't do themselves, and competitors can be attacked much more viciously without Apple getting it's hands dirty.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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We should have pmp.engadget.com that would be good place to shove all these, they are not really news, just good products with poor interfaces, meaning they will not get mass market appeal.
Ok, i might not be the biggest fan of apple (no flaming) But they know how to market products, that is their biggest tool, they can even without marketing get a mass market hype in the 2G iPhone because they know when to keep their mouth shut.
No, Apples biggest tools are their users.
Apple marketing really isn't based in it's print/TV ads, those are just the icing on a layer cake. Most of Apple's marketing is derived from three areas.
Army of willing blogs, that will post almost anything about Apple, mostly for clicks and ad revenue.
RESULT: 400 million dollars of free advertising per year.
Biased reviewers/commentators whom hope that by being ultra-friendly to Apple, they will get loyal readers from Apple fans.
RESULT: Apple has a ready-made group of reliable positive reviewers for any product they release. At the very minimum they will be supportive.
Rabid attack dogs/fanatics on message boards that will preserve, protect, defend and promote Apple 24/7.
RESULT: The unwashed will have the Apple message beaten into them in ways that Apple couldn't do themselves, and competitors can be attacked much more viciously without Apple getting it's hands dirty.
You forgot the keynotes. That's probably the most important one