ITV HD already poked its head out
during FreeSat trials in mid-May, but now it seems the channel is finally set to go. According to reports, the aforementioned channel will go live on FreeSat
this Saturday, just in time to head up coverage of the highly-anticipated Euro 2008
. The first HD match that will be shown on the station is Portugal vs. Turkey at 7:45PM, which will coincidentally mark ITV HD's first-ever high-def transmission. Here's to hoping for no issues come this Saturday -- if you think Americans get upset with botched SuperBowl broadcasts
, you can't imagine the collective rage coming from across the pond when a football event gets mishandled.