Apple CAN'T keep secrets (at least anymore), name one major Apple product released after January 2007 (the iPhone was kept secret pretty well, at least the details) that was not revealed beforehand, either as a photo/video (iPod classic interface, iPod nano, Aluminium keyboard) or very accurate details (MacBook Air, Aluminium iMac).
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Apple CAN'T keep secrets (at least anymore), name one major Apple product released after January 2007 (the iPhone was kept secret pretty well, at least the details) that was not revealed beforehand, either as a photo/video (iPod classic interface, iPod nano, Aluminium keyboard) or very accurate details (MacBook Air, Aluminium iMac).