8:43AM PT -
Already hundreds of devs and attendees are piling up downstairs to get in.
We're in line at the Moscone Center (which is actually pretty spare at the moment), but it's early. The media's got a ton of MacBook Airs. Stay tuned for our live coverage of the event 9:16AM PT -
People are really filing in. You've never heard so many people say the word "iPhone" in your life. 9:37AM PT -
Everybody is crowding up at the closed gates, preparing for the Running of the Media.
9:46AM PT -
We're in! The cattle rush of the media was pretty mellow this time around. Shockingly enough, they're playing oldies -- not the usual soundtrack of Gnarles Barkley, Coldplay, Gorillaz, etc.
9:51AM PT -
People still funneling in -- this auditorium seats thousands of people, so it takes a little while. Say, is that Gavin Newsom? Oh, and there's Al Gore. (See, right in the center there.) 10:02AM PT -
Okay, weird, a bunch of attendees just stood up and started clapping -- we don't know why, since it wasn't Jobs (or so we think).
Announcer: "Turn off all cellphones, iPhones, PDAs... our program will start in a few minutes." 10:06AM PT -
Lights are coming down! Crowd beginning to roar!
Music's over, and here we go... lights all the way down, Steve's on stage!
10:07AM PT -
"Thank you very much. I'm really glad to be here this morning. We've been working hard on some great stuff... thank you for coming to WWDC 2008. We've got a record 5,200 attendees -- we wish we could have had more, but we sold out!"
"I'm sorry for all those folks that couldn't be here... we're going to have a great week this week. 147 sessions, 85 on the Mac, and 62 on the iPhone... it's going to be packed! 169 hands-on labs, 1k Apple engineers, iFund and Intel sessions. I think it's going to be one of the best WWDCs ever."
"Let's get started. As you know there are three parts to Apple -- the first part is Mac, second part is our music business (iPod and iTunes), and the third part is the iPhone. I'm going to take this morning to talk about the iPhone."
"To help me, I'm going to ask Scott Forstall and Phil Schiller to help me with parts of this. Then, after lunch, Bertrand Serlet will give you a sneak peak at the next version of OS X called Snow Leopard."
10:10AM PT -
"Let's talk about iPhone, the place to start is our new software -- the iPhone 2.0 platform, a giant step forward from where we've been... we started a dev program in March, which is just 95 days ago. In those 95 days we've had over 250k download the free SDK. We've had over 25k people apply to the pay developer program... unfortunately we couldn't take everybody, so we admitted 4k people to the program..."
"iPhone 2.0 software, there are three parts: enterprise support, SDK, and new end-user features. Let me start with enterprise."
"Exchange... as you know, we've done it... push email, calendars, contacts, auto-discovery, global address lookup, remote wipe, all this stuff is built in. In addition we've worked with Cisco to build in their VPN services... all sorts of security demanded by the enterprise. Everything they told us they wanted, we built it in."
"We've had a beta going... 35% of the Fortune 500 has participated in that beta program. The top 5 banks, top 5 securities firms, 6 or 7 top airlines, 8 of 10 top pharma, and 8 of 10 top entertainment companies." 10:13AM PT -
"We've had phenomenal participation from higher education. Again, gotten fantastic feedback. We made a video of these customers, I'd love to show it to you..." Video time!
Going over some firms, testimonials style. Great if you care about the petabytes in the datacenters of Disney, we guess.
Still going... the Army sure does love the new iPhone software!
Steve's back on: "That gives you a sense of what we're doing in the enterprise, all this stuff built into iPhone 2.0. Next up is the SDK, to take us where we are there and to show us some really exciting stuff, I'd like to bring up Scott Forstall." Applause.
"With the SDK in iPhone 2.0 we're opening the same native APIs and tools we use internally... that means you as a dev can build apps for the iPhone the same way we do. Let's start by talking about the APIs. The APIs and frameworks on the iPhone share extensively with OS X... We use the same kernel in the iPhone that forms the basis of OS X... almost all of them share the same source code line-for-line as OS X." He's going over the bits of Core Services: SQL lite, OpenGL ES, OpenAL. 10:20AM PT -
"We top it all off with Cocoa Touch -- our UI object oriented framework, which makes building an app for our fullscreen touch interface an absolute breeze. We have a great set of APIs. On top of this we have a really powerful set of tools."
Going over debugging and Xcode, instruments -- all the stuff from the March iPhone roadmap event.
Demo time! "I want to concentrate on how we construct a UI..." making an app called Nearby Friends. Accesses the contacts database and Core Location to filter all contacts with contacts within 10mi. Building the UI with Interface Builder. Dragging and dropping interface elements.
Okay, Scott, we love what you've done here, but we're yawning. Then again, the thousands of devs in the audience are probably stoked -- those that haven't used the SDK anyway.
The quick-built app is loaded into the simulator and running. "Now let me take it one step further..." he's going to test a tethered app install.
Looks like he's done, getting a rousing round of applause.
"We've got a great set of APIs and a really powerful set of tools. This has been out about 3 months... we asked them, what do they think? The response were unbelievably positive. Let me read you some of their quotes..." 10:26AM PT -
Going over quotes flacking the SDK... Disney, InfoWorld. Okay, we get it, you're preaching to the choir here! This is the Apple developer conference, after all.
"Thousands of people are building apps... we were really amazed with the quality of these apps. We've invited a number of these devs up here today." Sega's starting out. "Sega blew us away with what they accomplished in just two weeks with the first cut of Super Monkey Ball..." Ethan Einhorn from Sega is taking the stage.
"Back when we showed you SMB in March, our dev team created four stages from scratch in just two weeks of dev time. 8 weeks later we had 110 stages... they also gave us all four of the classic monkeys!" Chuckles... aww, they're playing as Baby.
Crap, these graphics look unbelievable compared to anything we've seen on a cellphone before. Seriously, these are DS-quality graphics, easily.
Forstall: next is eBay. Ken Sun's on stage.
10:34AM PT -
Demoing bidding, watching items, searching, My eBay, all the usual stuff, and bidding from the app. That's nice, but couldn't this have been done over the web?
Next is Loopt, Sam Altman is going to demo.
Man, these demos are crazy boring. Throw us a bone here Apple! Loopt will be free on the App Store at launch.
Next is TypePad, a great mobile blogging app. Michael Sippey is up. Huzzah, blogging.
Showing photoblogging -- they've looped in to the camera API to take shots and fire them off to your blog. Dialogue looks more like an email than a CMS. TypePad will also be available free.