Est�e Lauder, Lanc�me to launch vibrating mascaras

First came makeup designed to shield talking heads from looking too realistic while on HDTV. Now, we've got makeup that does half of the work for you. In the coming months, both Estée Lauder and Lancôme are planning to launch vibrating mascaras (stock image used), both of which require batteries and promise to cover way more ground than your unstable hand ever could. The former company will be introducing the TurboLash All Effects Motion Mascara, which will retail for $30 at Saks Fifth Avenue and buzz along at 125 micropulses-per-second; the latter will be churning out the cleverly named Ôscillation, which aims to provide "a 360-degree coat around each and every lash" when it launches this fall. We know -- we just got way too kit 'n kaboodle for most of y'all, but your lady friend(s) would appreciate the gesture.

[Via CNET]

[BuddyBoy @ Jun 17th 2008 6:53AM]

What would Women do without thin, black, vibrating sticks hidden in their purses.

[neofolklore @ Jun 17th 2008 7:07AM]

BEAT ME TO IT!

[tomo @ Jun 17th 2008 7:08AM]

get clumpy black things ;-) ....

[anasqtiesh @ Jun 17th 2008 7:26AM]

Beat me to it too...

[quomen @ Jun 17th 2008 7:33AM]

Oh god it's late. You wrote"purses", I read"pu*s**es".

[Le Master @ Jun 17th 2008 8:06AM]

Oooh, "purses."

[Andrew @ Jun 17th 2008 8:19AM]

I love how predictable you guys are with your comments, haha.

[happy_penguin @ Jun 17th 2008 11:41AM]

I know where my mind was when I saw this headline. And I knew you fellow engadgeters would not disappoint.

Shame on you. :p

[Wwhat @ Jun 17th 2008 7:23AM]

Isn't a vibrating thingy that has black loose material near your eye a bit tricky? Perhaps they should starts with vibrating deodorant rollers before jumping in the deep.

[j_g_puff @ Jun 17th 2008 8:39AM]

As soon as Gillette put vibrating motors in their razors it was inevitable that every possible skincare product would follow suit. Vibrating combs are well overdue. There's a massive gap in the market for vibrating shampoo, and as for vibrating moisturiser, I guarantee that your ladymates will be purchasing it before the year is out.

[Wwhat @ Jun 17th 2008 9:04AM]

True enough, it's a good idea to buy stock in companies that make tiny electric motors :)
Or large ones for that matter, what with the oil issues and all the electric cars and vehicles.

[Tony C @ Jun 19th 2008 10:42AM]

Hey! I've got an idea! What about vibrating vibrators?

Oh... Wait...

[John @ Jun 17th 2008 7:32AM]

You can watch TV and watch the media,
President Bush doing takeover,
Kate Moss in ads for mascara,
All my youth, the young offender.
The bill payers, the drug dealers
Girls who are magazine covers.
The part-time jobbers at the call center;
No career plans cause you won't go far.
Put away change for Ibiza and
Check your credit on your new Nokia...

[Saad Rabia @ Jun 17th 2008 7:37AM]

I disagree!

[shimmy shimmy yah @ Jun 17th 2008 7:43AM]

is it just me or does there seem to be a bit of spam floating around engadget? if not jst retards posting off topic shit like this?

[shimmy shimmy yah @ Jun 17th 2008 7:43AM]

lol vibrator

[j_g_puff @ Jun 17th 2008 8:41AM]

@shimmy:

You're just an old dirty bastard.

[shimmy shimmy yah @ Jun 17th 2008 8:45AM]

hahahaha

[Wwhat @ Jun 17th 2008 9:06AM]

Those are probably song lyrics or meant to be some vague poetry right?

[rumblejazz @ Jun 17th 2008 1:46PM]

@ John


worst.post.ever.

[Saad Rabia @ Jun 17th 2008 7:40AM]

Does it send MMS and has 3G?

[teecas @ Jun 17th 2008 7:49AM]

More importantly, will it play Doom?

[ryan.sahb @ Jun 19th 2008 3:23AM]

Oh come on. That doesn't even make sense.

IT'S FUCKING MASCARA.

[JamesB @ Jun 17th 2008 7:58AM]

So the women with geeky husbands/boyfriends, will now just end up with their "play thing" duct-taped to the back of their hands and some cheap mascara!

[Bender @ Jun 17th 2008 8:00AM]

Sweet, I will never get laid now!

[Charlotte @ Jun 17th 2008 8:13AM]

Sorry boys, but if you think that a little vibrating stick of mascara is going to "do the job" for your lady friends, you're sorely mistaken. For real satisfaction, a girl needs tools tailored for that particular job... ;-)

Having said that, I can totally get behind this idea of vibrating mascara, if it's executed properly. I'll certainly be giving it a try!

[Ben @ Jun 17th 2008 8:46AM]

Can we watch?

[BuddyBoy @ Jun 17th 2008 2:36PM]

It's not the size that matters it's what you do with it that counts....
At least that's what the actress said to the bishop.

[Marcela @ Jun 17th 2008 8:59AM]

You guys are the worse! I just knew this kind of comment would appear... anyway.... as a lady myself and a mascara wearer and would say that something that vibrates near my eye is not someting I would be confortable with. Besides why buy something so expensive if I can buy one that is water resistent/gives extra volume/elongate and can be of different colors for much much less?

Its just one of those things only guys will buy to (un)fortunate girlfriends/wifes.

[Brian @ Jun 17th 2008 10:09AM]

My wife is a professional makeup artist, and she would never touch this thing. Way too much liability.

[Skullgrl @ Jun 17th 2008 7:10PM]

Agreed. I jab my eye on a good day. This thing would be a nightmare. I'm already -4.00 in both, I don't need it to get worse! Ahhhh I can just see the lawsuits now. They'll have to cover themselves with some really good "warning" labels.

[HarperC @ Jun 17th 2008 9:00AM]

Finally satistying the market demand for "The Eyebrator". Thank you Lancome.

[Barton @ Jun 17th 2008 9:21AM]

You mean the iBrator.

:D

[cr1t @ Jun 17th 2008 9:51AM]

Yes turning our girlfriends/wifes into eye patch wearing pirates is every engadget reader's dream.

[BuddyBoy @ Jun 17th 2008 10:02AM]

I thought it was just mine.

[asenka @ Jun 17th 2008 10:27AM]

why is the assumption that this is for "our" "lady friends"?? Does something on the site say it is for male geeks only? I'm a girl. I get the vibrator ref. Everybody does.

Now, onto the product. I think vibrating mascara (and hairbrushes, as someone suggested) are totally unnecessary, and are more likely to leave you with a clump of hair....or an eyelash-less eye, than with something glamorous. I think many more women might appreciate the gadget more after the mascara is gone...but then again, have you ever seen a mascara bottle up close and personal? It's tiny. Tinier than you even...

[swim @ Jun 17th 2008 10:53AM]

I would have agreed with you about vibrating mascara being a bad thing. But I thought that about vibrating razors and they turned out to be a great improvement. If I had to guess the minuscule vibrating will probably allow easier and more consistent coverage of the lashes. Expect the vibrations to be very small - like the vibrating razors - not enough to risk any harm as some have foolishly implied above. I'll reserve my final judgement until the product is released for all to try.

[Vorin @ Jun 17th 2008 10:56AM]

I just can't wait for the day that I see a woman using this while driving..

[couchpundit @ Jun 17th 2008 11:04AM]

What could possibly go wrong?

I can see this going the way of lawn darts...

[Ayman @ Jun 17th 2008 12:59PM]

It was dangerous enough to see some women putting mascara while driving, now with "The Eyebrator", we are all dooooomed

[hello @ Jun 17th 2008 4:27PM]

yummy.

[Oh wow. @ Jun 17th 2008 4:56PM]

This is the most female participation ever put into an engadget post, I think...

As a 16 year old girl, and the only one I have found that is addicted to Engaget...

This is entirely useless. Are women really as vain as to need "fuller" coverage???!?! I mean, they look fake enough with the current get-up. I never understood the reason make up is so important anyways. And no, I'm not a dyke.

(buy something more useful with your $30 ;-) )

[Charlotte @ Jun 17th 2008 7:00PM]

$30?! I missed that bit. Yep, I reckon I can do without. Though I will say that I think it's unfair to call a woman vain for wearing a little makeup, just as it is to call a guy vain for using hair product. It's an aeons old tradition, built deep into our psyche.

But $30 for mascara? No. I'm happy with a nice £5 tube, thanks Body Shop.

But it's good to see another girl addicted to Engadget. I sometimes feel like the only one too. And I'm also addicted to WowInsider, another male-dominated blog - we can't help our tastes... ;-)