Estée Lauder, Lancôme to launch vibrating mascaras
First came makeup designed to shield talking heads from looking too realistic while on HDTV. Now, we've got makeup that does half of the work for you. In the coming months, both Estée Lauder and Lancôme are planning to launch vibrating mascaras (stock image used), both of which require batteries and promise to cover way more ground than your unstable hand ever could. The former company will be introducing the TurboLash All Effects Motion Mascara, which will retail for $30 at Saks Fifth Avenue and buzz along at 125 micropulses-per-second; the latter will be churning out the cleverly named Ôscillation, which aims to provide "a 360-degree coat around each and every lash" when it launches this fall. We know -- we just got way too kit 'n kaboodle for most of y'all, but your lady friend(s) would appreciate the gesture.
[Via CNET]
[Via CNET]























What would Women do without thin, black, vibrating sticks hidden in their purses.
BEAT ME TO IT!
get clumpy black things ;-) ....
Beat me to it too...
Oh god it's late. You wrote"purses", I read"pu*s**es".
Oooh, "purses."
I love how predictable you guys are with your comments, haha.
I know where my mind was when I saw this headline. And I knew you fellow engadgeters would not disappoint.
Shame on you. :p
Isn't a vibrating thingy that has black loose material near your eye a bit tricky? Perhaps they should starts with vibrating deodorant rollers before jumping in the deep.
As soon as Gillette put vibrating motors in their razors it was inevitable that every possible skincare product would follow suit. Vibrating combs are well overdue. There's a massive gap in the market for vibrating shampoo, and as for vibrating moisturiser, I guarantee that your ladymates will be purchasing it before the year is out.
True enough, it's a good idea to buy stock in companies that make tiny electric motors :)
Or large ones for that matter, what with the oil issues and all the electric cars and vehicles.
Hey! I've got an idea! What about vibrating vibrators?
Oh... Wait...
You can watch TV and watch the media,
President Bush doing takeover,
Kate Moss in ads for mascara,
All my youth, the young offender.
The bill payers, the drug dealers
Girls who are magazine covers.
The part-time jobbers at the call center;
No career plans cause you won't go far.
Put away change for Ibiza and
Check your credit on your new Nokia...
I disagree!
is it just me or does there seem to be a bit of spam floating around engadget? if not jst retards posting off topic shit like this?
lol vibrator
@shimmy:
You're just an old dirty bastard.
hahahaha
Those are probably song lyrics or meant to be some vague poetry right?
@ John
worst.post.ever.
Does it send MMS and has 3G?
More importantly, will it play Doom?
Oh come on. That doesn't even make sense.
IT'S FUCKING MASCARA.
So the women with geeky husbands/boyfriends, will now just end up with their "play thing" duct-taped to the back of their hands and some cheap mascara!
Sweet, I will never get laid now!
Sorry boys, but if you think that a little vibrating stick of mascara is going to "do the job" for your lady friends, you're sorely mistaken. For real satisfaction, a girl needs tools tailored for that particular job... ;-)
Having said that, I can totally get behind this idea of vibrating mascara, if it's executed properly. I'll certainly be giving it a try!
Can we watch?
It's not the size that matters it's what you do with it that counts....
At least that's what the actress said to the bishop.
You guys are the worse! I just knew this kind of comment would appear... anyway.... as a lady myself and a mascara wearer and would say that something that vibrates near my eye is not someting I would be confortable with. Besides why buy something so expensive if I can buy one that is water resistent/gives extra volume/elongate and can be of different colors for much much less?
Its just one of those things only guys will buy to (un)fortunate girlfriends/wifes.
My wife is a professional makeup artist, and she would never touch this thing. Way too much liability.
Agreed. I jab my eye on a good day. This thing would be a nightmare. I'm already -4.00 in both, I don't need it to get worse! Ahhhh I can just see the lawsuits now. They'll have to cover themselves with some really good "warning" labels.
Finally satistying the market demand for "The Eyebrator". Thank you Lancome.
You mean the iBrator.
:D
Yes turning our girlfriends/wifes into eye patch wearing pirates is every engadget reader's dream.
I thought it was just mine.
why is the assumption that this is for "our" "lady friends"?? Does something on the site say it is for male geeks only? I'm a girl. I get the vibrator ref. Everybody does.
Now, onto the product. I think vibrating mascara (and hairbrushes, as someone suggested) are totally unnecessary, and are more likely to leave you with a clump of hair....or an eyelash-less eye, than with something glamorous. I think many more women might appreciate the gadget more after the mascara is gone...but then again, have you ever seen a mascara bottle up close and personal? It's tiny. Tinier than you even...
I would have agreed with you about vibrating mascara being a bad thing. But I thought that about vibrating razors and they turned out to be a great improvement. If I had to guess the minuscule vibrating will probably allow easier and more consistent coverage of the lashes. Expect the vibrations to be very small - like the vibrating razors - not enough to risk any harm as some have foolishly implied above. I'll reserve my final judgement until the product is released for all to try.
I just can't wait for the day that I see a woman using this while driving..
What could possibly go wrong?
I can see this going the way of lawn darts...
It was dangerous enough to see some women putting mascara while driving, now with "The Eyebrator", we are all dooooomed
yummy.
This is the most female participation ever put into an engadget post, I think...
As a 16 year old girl, and the only one I have found that is addicted to Engaget...
This is entirely useless. Are women really as vain as to need "fuller" coverage???!?! I mean, they look fake enough with the current get-up. I never understood the reason make up is so important anyways. And no, I'm not a dyke.
(buy something more useful with your $30 ;-) )
$30?! I missed that bit. Yep, I reckon I can do without. Though I will say that I think it's unfair to call a woman vain for wearing a little makeup, just as it is to call a guy vain for using hair product. It's an aeons old tradition, built deep into our psyche.
But $30 for mascara? No. I'm happy with a nice £5 tube, thanks Body Shop.
But it's good to see another girl addicted to Engadget. I sometimes feel like the only one too. And I'm also addicted to WowInsider, another male-dominated blog - we can't help our tastes... ;-)