Because the subscription is so expensive? I do not think so. Think about how much GPS data updates cost for most built in car gps systems. Usually between $150-$200. Most update once a year. That works out to the same cost as the Dash service and the service gives you SO MUCH more value.
Jeff while your right that car makers charge a lot for the updates, only a fool would buy them every year. The maps you get with your car will still work 98-99% of the time even 6-8 years later. So I dont agree with that logic at all. I would still rather just use a normal gps that doesnt have a monthly fee, and "lose" a few features that my cell phone can already do.(obviously execpt for the rerouteing due to traffic but I dont need that feature) If you were in your car 5+ hours a day, I can see the justification of paying the dash monthly fee
I think the Dash's competition is the aftermarket GPS solutions (Garmin, TomTom) which we all know do not charge monthly subscriptions.
I know the Dash does provide much more value, but if I can make an analogy here, I believe sales of Tivo units went up drastically when they introduced a one-time lifetime use fee rather than a monthly subscription. I think a one-time fee is much more attractive to consumers. I'm sure someone more verse in marketing could explain why.
Um, the other guys charge monthly or yearly subscription charges for traffic features on top of the yearly map update. You'll find the Dash is competitive in that respect.
The problem is that the Dash is a sucky gps right now. The thing is a dog when it comes to map refresh rate.
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I'll place my bet on not selling well. Increase the price back to $400-500 and take off the monthly subscription and I'm in.
Because the subscription is so expensive? I do not think so. Think about how much GPS data updates cost for most built in car gps systems. Usually between $150-$200. Most update once a year. That works out to the same cost as the Dash service and the service gives you SO MUCH more value.
Jeff while your right that car makers charge a lot for the updates, only a fool would buy them every year. The maps you get with your car will still work 98-99% of the time even 6-8 years later. So I dont agree with that logic at all. I would still rather just use a normal gps that doesnt have a monthly fee, and "lose" a few features that my cell phone can already do.(obviously execpt for the rerouteing due to traffic but I dont need that feature) If you were in your car 5+ hours a day, I can see the justification of paying the dash monthly fee
And the price for a map update for non-car GPS is
I think the Dash's competition is the aftermarket GPS solutions (Garmin, TomTom) which we all know do not charge monthly subscriptions.
I know the Dash does provide much more value, but if I can make an analogy here, I believe sales of Tivo units went up drastically when they introduced a one-time lifetime use fee rather than a monthly subscription. I think a one-time fee is much more attractive to consumers. I'm sure someone more verse in marketing could explain why.
Garmin yearly map updates are $55 at costco. You can always reference the most expensive dealer updates.
Um, the other guys charge monthly or yearly subscription charges for traffic features on top of the yearly map update. You'll find the Dash is competitive in that respect.
The problem is that the Dash is a sucky gps right now. The thing is a dog when it comes to map refresh rate.