Come on, now, Sony Ericsson, you know what happens when you make too many colors of the same damn phone. The W580i was a serviceable midrange Walkman handset in its heyday, but without 3G, it's pretty hard to justify the $99 after contract and rebate that AT&T is asking for the thing in its latest shade -- a nice, shiny red. Ironically, the 3G-equipped Z750a is a solid $50 less, so yeah, we're really not seeing where AT&T is going with this. To be fair, $99 is the same price being asked for every color of the W580i (and there are many at this point), but shouldn't they be using this golden opportunity to lower prices across the board to somewhere within the realm of reason and logic?

[Via phoneArena]

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Sony Ericsson W580i for AT&T, now with more red