Made sense to me. Blockbuster is unique in that many of its stores have residential market penetration. Circuit City locations are primarily located in high-traffic retail areas with a competitor a short distance away. I believe the idea was to create an express-type concept in Blockbuster stores focusing on home theater equipment. Considering something like 22% of US-households have home theater systems, its a segment that has a lot of room for growth.
Reader Comments (Page 1 of 1)
xkevin @ Jul 2nd 2008 1:35PM
Made sense to me. Blockbuster is unique in that many of its stores have residential market penetration. Circuit City locations are primarily located in high-traffic retail areas with a competitor a short distance away. I believe the idea was to create an express-type concept in Blockbuster stores focusing on home theater equipment. Considering something like 22% of US-households have home theater systems, its a segment that has a lot of room for growth.