In case you didn't get the message, Sony's due sooner-rather-than-later 27-inch OLED is going to be priced for the Mark Cubans, Bill Gates' and other people not you of the world, at least for the next couple of years. Even with recent massive investments, U.S. head Stan Glasgow tells CNET OLEDs in the future could be seen as a premium alternative to LCDs, but don't expect Sony to jump on smaller screens while they wait for the technology to catch up, HDTV is the focus. As for the upcoming standard def-streaming Hancock experiment? The first of many, if things go well, while at the same time he acknowledges format war winner Blu-ray may not penetrate to the same level as DVD since "a lot of people may be happy with an upconverting DVD player" -- which would be music to Toshiba's ears.

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Sony talks future of OLED, Blu-ray's chances against DVD