Owners of Panasonic LCD HDTVs can finally enjoy the same luxuries afforded to the plasma owners, ending a two-year phase of panel discrimination. The outfit's "exclusive" service has been rechristened VIERA Concierge and is now available to both LCD and PDP owners. Per usual, callers will be connected with subject matter experts to answer any questions they have, and there's also an HDTV loaner program which "makes HDTV loaners available at no charge to customers who have a plasma or LCD undergoing repair." It's about time LCD users got some respect around here, yeah?