Looks like all those specials are paying off for Amazon and Wal-mart, as surveys done last fall and this spring indicate they're narrowing the gap with "leading Blu-ray shopping destination" Best Buy. No nifty percentage numbers this time, but according to VideoBusiness, Amazon's own findings indicate its share of the Blu-ray retail market is 3.5 times bigger than its DVD slice. That seems to jibe with NPD's finding placing it number two, followed by Wal-mart (benefiting from enhanced Blu-ray displays and sales of its own), then Target and Blockbuster, respectively, having overtaken Circuit City in the period from fall to spring. Is there anything other than deep discounts and BOGOs that decides where you buy Blu?

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