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AT&T lands exclusive Olympics channel for Mobile TV

Chris Ziegler
07.18.08
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We wouldn't say they're necessarily crying foul, but Verizon is quick to point out that AT&T used its clout as an Olympic sponsor to secure an exclusive on an Olympic coverage channel for its MediaFLO-based mobile TV network. It's a big deal for Verizon simply because it and AT&T are the only two US carriers to offer such a feature at this point -- but there's probably no use crying over spilled milk, and sure enough, Verizon's busy setting up a video series on its VCAST content deck that'll offer highlights of the Olympic action out of Beijing. AT&T, meanwhile, picks up an exclusive through NBC Olympics 2Go -- so we hope you Vu and Access owners are medley swimming fans.

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