We'd give you two guesses on how we feel about this trend, but you only need one. BenQ has just followed Pioneer's lead and dropped the price of its BR1000 Blu-ray optical drive a full 33% in Taiwan. Post-discount, the BD-ROM unit now sits at around NT$3,650 (or $120 to you Americans). SonyNEC Optiarc projected that we'd see these internal drives selling for under $100 before 2009, and it looks like its prophecy will indeed come true. Now, as soon as the standalone players start heading in the same direction, we'll be all smiles.

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BenQ hacks 33% from its BR1000 Blu-ray optical drive in Taiwan