AMD's "Atom killer" roadmap confuses even itself
Freshfaced AMD CEO Dirk Meyer hyped the firm's upcoming Atom-challenging processor the other day, calling it "Bobcat," and promising a November reveal. We'd think he'd be the guy to know, but now we're hearing seemingly conflicting words from AMD's Chief Marketing Officer, Nigel Dessau. Dessau says AMD is "watching... rather than playing" to see what becomes of the netbook segment. As Ars Technica points out, Dirk Meyer was only promising to announce a chip in November, not release one, so perhaps both of these statements are in step with each other, or maybe they're just thinking of different processor applications altogether, but for a company that's lacked a clear focus and a true Intel killer for the past couple of years, this sort of potential doublethink isn't helping anything.



















AMD's always been at war with Oceania.
the semantics between them are incredible.
it's like trying to see bush agree with mc cain or something of that nature.
watching, playing,
aiding, invading.
wtb moar wordplay pst.
@phanbouy,
that's actually quite quite funny.
Hardly great management execution.
Instead of new technology, package contained Bobcat.
Would not buy again.
I think a bobcat would be more friendly to strangers then my house cat.
you just wait, sonny.
There's something certainly cooking over there, and it'll be huge!!!!
Oceania? Um ok...well, AMD has never had the focus they once could have had when Athlon was out and the X2 almost got enough momentum to stick it to intel, until...Core 2 came out. If they can't communicate clearly internally in their own company, that spells bad news for competition against ATOM.
go read 1984
google is your double plus good friend
There´s also a film.
Terrific book, though.
confusing Oceania with AMD-V codename: Pacifica?
http://en.wikipedia.org/wiki/Oceania_(Nineteen_Eighty-Four)
Nice one ahdok!!
i didn't know that Robert Wahl had assumed the identity of Nigel Dessau! oh..whoops, sorry FBI! i know that life after Arli$$ is tough
I wonder if the product actually exists or are they just talking a good game.
Why wouldn't anyone release it as early as possible???
he has girly man eyes
No one is better at beating AMD than AMD. They can lay blame to Intel, but Intel didn't cause AMD's missteps.
Have they mastered the 45nm process yet?
if they come out with something good, then great!
if they don't then they deserve a bashing!
I personally don't care that much about an $8 processor, I'd gladly pay $16 for a dual-core option and if you can turn of an unused core.
AMD would be nice if they could shove better onboard graphics like Radeon HD 3200 (780G) into a netbook.
I'm sorry, but Engadget must be slipping... "Atom Killer"? No no no... "Atom Smasher" would be so much more apropos.