Freshfaced AMD CEO Dirk Meyer hyped the firm's upcoming Atom-challenging processor the other day, calling it "Bobcat," and promising a November reveal. We'd think he'd be the guy to know, but now we're hearing seemingly conflicting words from AMD's Chief Marketing Officer, Nigel Dessau. Dessau says AMD is "watching... rather than playing" to see what becomes of the netbook segment. As Ars Technica points out, Dirk Meyer was only promising to announce a chip in November, not release one, so perhaps both of these statements are in step with each other, or maybe they're just thinking of different processor applications altogether, but for a company that's lacked a clear focus and a true Intel killer for the past couple of years, this sort of potential doublethink isn't helping anything.