I love my sirius and have had it since Stern came over, you can't beat uncensored radio. The reason this merger took so long is because the NAB is scared of satellite they've tried every stalling tactic possible, obviously they see it as a threat. regular radio especially here in Canada is horrible. Long live Sirius!!
Terrestrial radio never saw satellite as a serious competitor. If they did, they would do a lot more to stop it.
The reason they don't is because of profitability. All of the popular radio shows in the country are only accessible on terrestrial radio and make lots of money are are increasing listeners. Howard Stern's audience actually shrank when we went to satellite and hasn't grown much. With his current audience, he couldn't pull in the advertisers that would pay him to stay on. Sirius is in real pickle when they have to finance debt just pay Howard. Both firms can't afford to stay in business this way.
Whether you like it or not, satellite radio will not survive. Wall street is betting there failure because they don't see a future in it.
Currently the most profitable segment of terrestrial radio is Talk Radio which include political and sports talk. Advertisers pay big bucks to get on these shows. Standard music radio (which does suck) doesn't pull much money in. Why would i listen to a music station if i can pick my own playlist with songs i like and play it on CD's, HDD based, or MP3 players in cars?
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I love my sirius and have had it since Stern came over, you can't beat uncensored radio. The reason this merger took so long is because the NAB is scared of satellite they've tried every stalling tactic possible, obviously they see it as a threat. regular radio especially here in Canada is horrible. Long live Sirius!!
Terrestrial radio never saw satellite as a serious competitor. If they did, they would do a lot more to stop it.
The reason they don't is because of profitability. All of the popular radio shows in the country are only accessible on terrestrial radio and make lots of money are are increasing listeners. Howard Stern's audience actually shrank when we went to satellite and hasn't grown much. With his current audience, he couldn't pull in the advertisers that would pay him to stay on. Sirius is in real pickle when they have to finance debt just pay Howard. Both firms can't afford to stay in business this way.
Whether you like it or not, satellite radio will not survive. Wall street is betting there failure because they don't see a future in it.
Currently the most profitable segment of terrestrial radio is Talk Radio which include political and sports talk. Advertisers pay big bucks to get on these shows. Standard music radio (which does suck) doesn't pull much money in. Why would i listen to a music station if i can pick my own playlist with songs i like and play it on CD's, HDD based, or MP3 players in cars?
Shane: The only ads Sirius has are perhaps for other stations. Sometimes they break to a DJ, but they never have "commercials".
Whoops, this was to the post below!