Hitachi promotional video highlights Tera Era, effects of hallucinogens

We're not too sure how the advertising director that green lit Hitachi's bizarro perpendicular recording video is still on staff, but sure enough, he / she has been cut loose again as evidenced by the latest spot. We knew the outfit was pushing this whole "Dawn of the Tera Era" slogan with the introduction of its Deskstar 7K1000.B, but this is just taking things entirely too far. Fair warning: the video hosted after the jump contains cartoon scenes that could easily be used by D.A.R.E. officials looking to keep kids from trying drugs, but somehow we get the impression its just a plug for having lots of (Hitachi-branded) storage space. Hmmph.

[Thanks, Frederick]

[John Z @ Jul 23rd 2008 8:08AM]

Great. Thanks. Now I've got the Katamari Damacy song stuck in my head.

"Na naaa~ na na na na na na naa~, Katamari Hitachi...."

[irdepesca @ Jul 23rd 2008 8:10AM]

Brilliantly disturbing.

[Ryan Trevisol @ Jul 23rd 2008 8:10AM]

I don't like the way the camera is looking at me.

[srush @ Jul 23rd 2008 8:16AM]

Platter and Actuator as Sun - WOW! - That's all I can say - I don't think you can ever be prepared for a video like that.

[lsder @ Jul 23rd 2008 8:20AM]

Next time i watch this, i need LSD in my system...... I might freak out if i see that camera.......

Anyone got a super high quality version?

[inteller @ Jul 23rd 2008 8:21AM]

I'm having a seizure just looking at the still picture.

[Freakin Ijit @ Jul 23rd 2008 8:30AM]

Okay, that was weird.

[jacubious @ Jul 23rd 2008 8:30AM]

Why did I keep expecting a big banana or spoon to enter the scene at any moment.......

[phanbouy @ Jul 23rd 2008 11:12AM]

because there is no spoon.

bend your narcotized mind around _that_, traveler?

[Rick @ Jul 23rd 2008 10:37PM]

MY HEAD IS NOW A GIANT EGG!!!

[Rurik @ Jul 23rd 2008 8:30AM]

Isn't having movies and MP3s on your computer illegal?

;)

That song will be in my head all day now.

[Evan @ Jul 23rd 2008 8:47AM]

It worked, they already got tens of thousands of viewers without paying a cent to get the ad played.

[Mam00th @ Jul 23rd 2008 8:47AM]

Oh God...

[Graham McLeod @ Jul 23rd 2008 8:48AM]

I'm sorry, Hitachi - I was fine if you wanted me to 'get perpendicular', but if you think I'm renaming all my folders to 'Suzy Song', 'Mack Movie', 'Kimmy Kamera' (ick) and 'Joey Joystick' then you are sorely mistaken!

Seriously though, these promos are great - would you rather have some boring boffin or pathetic 'with-it' person telling you about a company's latest technology. or the some of the most cringe-worthy musical numbers ever created? I know which one I'd prefer. And to John Z - 'Katamari Hitachi' - that is genius sir, vote up from me!

[cwm @ Jul 23rd 2008 10:19AM]

yeah I know it's obnoxious to be exacting about language, word usage etc. but in the past couple of years seems as if the word "cringe" started appearing everywhere. it's always used as a synonym for "wince," even though their meanings are not similar. something which induces feelings of disgust or sympathetic pain: does this have anything to do with being servile or obsequious?

[LarryLarryLarry @ Jul 23rd 2008 6:44PM]

Both the original and this ad are brilliant. Imagine how much more fun the tech world would be if everything was presented as a "Scholastic Rock" episode.

[loosely_coupled @ Jul 23rd 2008 7:25PM]

No kidding! I LOVE THESE! This marketing guy is a genius. It's the perfect mix of weird and disturbing for a viral video and it gets millions of view! great for advertising...

[loosely_coupled @ Jul 23rd 2008 7:38PM]

No kidding! I LOVE THESE! This marketing guy is a genius. It's the perfect mix of weird and disturbing for a viral video and it gets millions of view! great for advertising...

[iHoppipolla @ Jul 23rd 2008 8:54AM]

300 movies.

Are these movies 3.3 gigs each?

I don't know of many 1 hour movies... Other than Phone Booth.

[Cesar Cardoso @ Jul 23rd 2008 9:01AM]

Thanks, Hitachi. Really, thanks, Hitachi. You made my day a bit more bizarre.

[iHoppipolla @ Jul 23rd 2008 9:03AM]

Almost as catchy... As...

Get Perpendicular!!!

[SaltyGary @ Jul 23rd 2008 9:04AM]

This one comes in Disco...

http://www.youtube.com/watch?v=xb_PyKuI7II&feature=user

[Mindfield @ Jul 23rd 2008 10:09AM]

Okay, tell me Bit didn't come straight out of Schoolhouse Rock. He should be singing, "I'm just a bit, and I'm sittin' on perpendicular hill..."

[Shane @ Jul 23rd 2008 10:18AM]

I was just going to say the same thing...Both this and 'Get Perpendicular' must have at least in part have been inspired by the old 'I'm only a bill...' sketch from Schoolhouse Rock.

[Za @ Jul 23rd 2008 5:23PM]

Well, thank you Captain Obvious...

DUH!

[Sentynel @ Jul 23rd 2008 10:09AM]

Anyone for a Fruity Oaty Bar?

[Shane @ Jul 23rd 2008 10:18AM]

No.

[Gibletoid @ Jul 23rd 2008 10:20AM]

Hitachi's design department is ass.

All of their power tools look like they are trying to look cool before being funcitonal.

Green looking alien things that scream "I can't afford real power tools".

[phanbouy @ Jul 23rd 2008 11:13AM]

'ass' as an adjective.

ah like it

[Shadejv @ Jul 23rd 2008 11:11AM]

I hear TRON's bit saying "no" right from inside my computer.

[phanbouy @ Jul 23rd 2008 11:49AM]

i believe the better term is "psychedelics"

[Dan Derksen @ Jul 23rd 2008 2:06PM]

So where's Mr. Vagina to say you can store x amount of hours of porn on this hard-drive?

[Bill @ Jul 23rd 2008 2:56PM]

Think we have to file this one with Nimoy's "Bilbo Baggins" video.

[whitephatt @ Jul 23rd 2008 3:45PM]

..At least it's not anime!

[Nihility @ Jul 23rd 2008 5:57PM]

How about they release higher capacity hard drives instead of trippy videos?
Seagate just came out with a 1.5 TB drive, didn't Hitachi promise 5TB by 2010?

[Jason @ Jul 24th 2008 1:06AM]

Now this seems like something for little kids, but if I heard my kid talking about watching a video with "Joey Joystick", I'm not sure what I'd think.

[fraxyl @ Aug 2nd 2008 12:03AM]

The joystick guy reminds me a lot of Homsar. o_O

[maxxwizard @ Aug 4th 2008 9:54AM]

f'ing ridiculous.