Even we would agree that digital downloads aren't apt to siphon away a significant amount of physical media market share in the immediate future, but a recent survey conducted by CinemaNow (read: your skeptic hat should now be firmly in place) suggests that the vast majority of Americans feel otherwise. As a matter of fact, 87% of those surveyed agreed that "renting DVDs at the video store or through mail service will become a thing of the past," and 94% of those same folks reportedly felt that movie downloads were just "better for the environment." Not like the average joe / jane understands how much energy is consumed by warehouses full of drives, gigantic air-conditioned server rooms and legions of PCs sucking down content, but yeah, these results are totally representative of the truth.

[Image courtesy of Street Knowledge]

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