A bit earlier this year we heard that Panasonic (Matsushita's red-headed stepchild) was vying for a little recognition in the OLED TV game, but outside of that, details were scarce. Now, however, we're being told that the outfit is planning to start selling 40-inch OEL (organic electroluminescent, better known as OLED 'round these parts) televisions "as early as 2011." Reportedly, it will be investing "several billion yen" to construct a prototype production line for OEL panels "20-inches and larger" that will go into service next spring. We'd be pretty stoked if the final product were within sight, but make sure to ring us early on next decade to make sure we haven't completely forgotten about this here promise.