Pure debuts ONE Elite DAB / FM radio

There are few more prolific DAB proponents out there than the folks at Pure, and it looks like the company isn't showing any signs of letting up, with it now introducing the ONE Elite radio to fill in its lower-end offerings. True to that status, this one keeps its features as basic as its appearance, with just DAB and FM radio and none of that fancy internet radio on offer, but you will get a line-in jack to accommodate the audio device of your choice, and even a USB port, although that's apparently only used to provide updates to the radio itself. Like its other recent radios, this one is also manufactured to Pure's own EcoPlus standards, and it's available in your choice of black or white, each of which will set you back £70 (or $140).

[Via Tech Digest]

[Vammo @ Jul 30th 2008 3:06PM]

Let me be the first to ask? Why is this a big deal? Outside of the car driver, who is listening to radio anymore?

[phanbouy @ Jul 30th 2008 4:14PM]

good thing you didn't say "let me be the FIRST! to ask"

[matt @ Jul 30th 2008 3:08PM]

DAB? What a joke, its on its last legs. Does anyone use it?

[Enda Crowley @ Jul 30th 2008 3:53PM]

Its kinda popular over here in Europe, its just after taking off in Ireland. I'm more psyched for a WiFi+DAB radio to be honest.

[THJ @ Jul 30th 2008 3:19PM]

NPR on the balcony.

[Lowest Ranked @ Jul 30th 2008 5:16PM]

Naked Puerto Ricans on the balcony?

On another note, put down the kid, you creepy-ass baby snatcher.

[phanbouy @ Jul 30th 2008 6:20PM]

balconies and kids.... i sense a michael jackson copycat incident!

[BlackCoffeeNoSugar @ Jul 30th 2008 5:13PM]

Well. The feature seems to be basic. But the price is definitely not. A basic DAB/FM radio can set you back around £30. Why would people splash £70 on one of this?

[The 3rd Hot Dog @ Jul 30th 2008 5:21PM]

Two dollars to a pound!? Get me out of here...

[hexhunter @ Jul 31st 2008 7:28AM]

DABs quite popular over here in UK, I believe you use Sat Radio over there instead, I think that there's even a planned switchover, so there's no way it can fail here...

And on Pure, why can't they sell radios with Chargepaks?