Forget about needing WMV and DivX compatibility, CinemaNow just announced plans to distribute movies using DivX technology - no surprise considering the slew of hardware on shelves and coming soon that includes support for the format. Good news for Expect to catch flicks on the PC, cellphone, gaming system and disc players, and even though they didn't mention which content providers would be first on the block, we've got to figure Sony Pictures is ready to go. Sounds like perfect timing, what with a totally unbiased survey finding in-store renting is soon to join Cross Colours, British Knights and SUVs as bygone fads.

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CinemaNow to distribute movies in DivX format