We've been following the rumor since January, today it's official: LG's BD300 Network Blu-ray Disc Player will begin streaming Netflix movies in the US this September. The player will cost "well under $500" and allow Netflix members to stream more than 12,000 standard definition TV and films through the device at no additional increase to their monthly paid subscriptions. Members will use the Netflix website to add movies or TV to their individual instant queues. Movies will begin playing in as little as 30 seconds when selected from the TV where users can browse, make selections, read synopses, rate movies, and fast-forward / rewind video streams using the BD300's remote control. While specs on the player itself are scarce, we do know that it supports BD Live and LG's SimpLink technology to integrate easily with LG TVs and AV products. One thing's for sure, with this deal announced and those with Roku and the Xbox 360 in the bag, it looks like Netflix is grown-up and ready for the digital age.