Latest Bond to feature Titanium Sony Ericsson C902 -- Q would have done better

It's Bond time again and that means the inevitable glut of merchandising tie-ins. First out of the gate is a limited edition Titanium silver Sony Ericsson C902 Cyber-shot which does the honor of promoting the release of the latest 007 exploit dubbed Quantum of Solace. Besides the color, 007-themed wallpapers, screen savers, and "spy-style" game demo, the C902 slider that actor Daniel Craig will sport during the November theatrical launch is just like the C902 launched way back in February. Oddly enough, no pictures of the new 007 model were provided by Sony Ericsson in the announcement. Fitting though, given Q's disquieting absence from the film we weren't expecting much. SE could certainly learn a thing or two from Nokia about effective product placement.

[Lazarpandar @ Aug 4th 2008 5:17AM]

just give it up already sony...

[Zony @ Aug 4th 2008 5:25AM]

NO!!

[Adderz @ Aug 4th 2008 5:24AM]

Sony make EXCELLENT looking handsets, they push the design boundaries, unlike Nokia who provide bland, with a side of bland.

Cant wait for the movie myself, its about time they returned to the realistic bond. Die Another Day was really pushing the boundaries of believability.

Good ol Q, i miss him, its a shame Desmond is dead, no other man can honestly replace him.

[derX @ Aug 4th 2008 9:39AM]

...you've gotta be kidding me. When you're talking about cell phone manufacturer with an inability to take risks when it comes to design you call out Nokia?

That's absolutely absurd. I guess you've never heard of the 7610.

Or the 3650.

Or the n90.

Or the 6260.

Or the n95.

Or the e90.

Or the e70.

Or the 3250.

Or the 7380.

(Okay, I'm gonna stop with that because now I'm getting annoyed by it.)

I'm not saying they're all great, but they certainly take risks. To me, SE devices are starting to look the same, more or less, with exceptions few and far between.

[Adderz @ Aug 4th 2008 10:27AM]

Be annoyed all you like but i believe Nokia are by and large, a bland company.

Sony provide timeless designs, Nokia provide these hideous beast monsters, with the 3650 right up with the N95 trailing not far behind.

Theres a difference between good design overall, and weird designs on a chunky body.

Almost all Nokia phones are on the chunky side.

[Nabil @ Aug 4th 2008 1:34PM]

Well, the Nokia phones you see in the states are not that great, but the ones in Europe and the rest of the world are some of the best ever.

They cost an arm and a leg, but they are great. Too bad we can't get them here.

[Lazarpandar @ Aug 4th 2008 11:25PM]

Nokia's designs are pretty timeless
They've been making the same phones since like 1993!

[Richard @ Aug 4th 2008 5:26AM]

They could have at least given Bond an Xperia...

Cheapskates.

[Kelmon @ Aug 4th 2008 7:03AM]

Government cut backs, don't you see? Bond's not going to be allowed to expense his vodka martinis now, either.

[Niz @ Aug 4th 2008 5:33AM]

wouldn't it be better suited to the xperia, or something else unreleased like what nokia showed in the dark knight.

[ipubs bastard child @ Aug 4th 2008 6:09AM]

bond with windows mobile? I suspect this model was used due to licensing of wm6.1 and that the software for this phone is entirely sony's..

[Jeff McNabb @ Aug 4th 2008 6:09AM]

I say he needs a jailbroken iPhone. Custom apps that run his car. You know what? Scrap that. The new bond looks like I wouldn't have a phone that he liked. He's just have whatever somebody gave him and he'd use it a day or two until it got bashed from something. The Sony isn't an awful pick, in that regard. What a shame it'll be to see so much battery life crushed or shot up.

[Jeff McNabb @ Aug 4th 2008 6:12AM]

Or something like that.

[Jack @ Aug 4th 2008 6:16AM]

yay for product placement!
suprised he doesn't have an iphone...

[Shaun @ Aug 4th 2008 6:46AM]

didnt take long for a iPhone comment to be dropped.
:(

[Kelmon @ Aug 4th 2008 7:05AM]

As long as there isn't another examination of his watch, as there was in the last film with gratuitous name dropping, I'm not particularly bothered.

[nikster @ Aug 4th 2008 10:39AM]

@Kelmon - Yeah, just happened to catch Casino Royale on TV recently and the product placement is painful. They bend over backwards for their sponsor. I was surprised Bond didn't actually say something like "By the way, Ms Moneypenny, Sony Ericsson is the best". It really takes away from the movie.
Not that the Bonds before that were any better. I distinctly remember the camera lingering on the BMW logo for what seemed like forever in one of the Pierce Brosnan flicks.

And I guess I am not the target demographic but for me, seeing Bond getting humiliated by having to sell a SE handset does not make me want to buy one. To the contrary, if anything.

[nDee @ Aug 4th 2008 12:10PM]

Bond may have to copy phonebook data from a villians' G900 to a M2,
than send that the data via HSDPA on his C902 to M, and M will put that on a her M2, read that on a VAIO, copy to a Micro Vault tiny, Burn to BlueRay on her desktop, than HQ read the blueRay and decrypt so, show that on the 46XBR8.

Sounds fun?

[dreamscape86 @ Aug 4th 2008 6:18AM]

Expect a ton of Blu Ray players and VAIO laptops too. I loved Casino Royale, but there *were* a few moments that felt like a Sony Style ad, especially to a gadget freak that recognizes that kind of thing...

[Samo @ Aug 4th 2008 7:22AM]

Freeeeaaaakkk, Freeeeaaaakkk!!!!!!

[Mic2000 @ Aug 4th 2008 9:03AM]

@Samo
Fail!! Fail!!

[Mobius_1 @ Aug 4th 2008 7:29AM]

Well, I sure felt really damn good (and like Bond) with my silver K800i after Casino Royale (just need an Aston Martin now) :)

[Gaz @ Aug 4th 2008 8:30AM]

bet he gets GPS though an not a google maps "your location is within 6500metres of here"

[Mic2000 @ Aug 4th 2008 8:37AM]

Am I the only one thinking it is cheap to give bond a gadget that the average consumer could buy, with perhaps only some extra software? Back in the old days Bond had stuff we people didnt, that made him extra special. And from a other perspective, I really feel Sony it just using it as advertisement in the movie, like a sony ericsson mobile, 10 blu ray players in one scene (Casino Royale, at the first hotel where he do something with the security discs). Its just a promotion of their product. And common Sony, I didn't payed money to watch a promotion of one of your products. I'm here to see a good Bond movie!

[ShadowKain @ Aug 4th 2008 8:54AM]

Quantum of Sony? Product placement always gives me headaches in movies nowadays, but you have to understand they only do that to cut costs and try (notice how I said try*) to help cinema goers out. But you know hollyhood, they probably spent that money on useless things.

[ShadowKain @ Aug 4th 2008 8:56AM]

Yes as long as they don't abuse the gimmick its fine by me.

[ZeroCorpse @ Aug 4th 2008 10:55AM]

Over the last 15 years, the Bond franchise has transformed into a series of feature-length commercials. There's so much product placement that it borders on parody.

[mb @ Aug 4th 2008 11:47AM]

So, the new bond is going to be another 2hr sony ad. Awesome.

[simon @ Aug 4th 2008 12:31PM]

Finally saw National Treasure 2 last night. It made me think - isnt Jobs on the board of Directors for Disney? Macbooks sure seemed prominent in that one.

[GreekGeek @ Aug 4th 2008 2:46PM]

Disquieting that Q was missing... My friend they call it a reboot for a reason, it's Bond from the beginning. Q will eventually make his entrance but probably not until Bond's character has integrated into MI6. My bet is the third movie.

I like how the reboot has returned to the gritty bond as apposed to the pretty boy bond of the late 80's thru Craig. I really liked Brosnan as Bond, but on Golden Eye was worthy of any praise from the standpoint of movies/plot.

[Fahad @ Aug 4th 2008 3:03PM]

Also in the trailer they showed MS Surface. Not the first we've seen it but it's not Sony.