Not content to flood customer eyeballs with some 750-hours
in HD from the Beijing Olympics starting in a week, Cox Communications
has signed a distribution deal with NBC for the upcoming 2010 Winter and 2012 Summer Olympic Games as well. The move makes Cox the first MSO (multiple system operator) to cough up the dough for NBC's "enhanced" packages for the 2010 and 2012 Olympic Games. These are whole-enchilada digital and TV packages that include VOD, broadband and linear programming. No word on what kind of value proposition the salesfolk at NBC pitched to seal the deal, but it's good to know that us end-users aren't the only ones that have to buy programming in bundles, isn't it?