Seen exclusively, an 8.1% rise in operating profit is pretty remarkable. But when you consider that rival NTT DoCoMo just posted a 41% boost in profits
... well, you get the point. Unsurprisingly, Softbank was able to increase its profits by reducing the amount of subsidies it applied to phones -- which obviously led to fewer new handset sales
overall -- but analysts were still perturbed by the amount of discounts it did hand over. Reportedly, the street was expecting operating profits to top ¥86.1 billion ($805.7 million), but the outfit wound up missing the mark by a cool billion yen ($9.36 million). As for the iPhone 3G influence
? Gotta wait 'til next quarter, bub.