Rogers' in-home WiFi calling service -- think T-Mobile's HotSpot @Home
but with more polar bears, poutine, and curling -- never had the most elegant name. "Home Calling Zone"
just doesn't roll off the tongue in the way that any marketing department-friendly brand should (not to suggest that "HotSpot @Home" does), and Rogers has acted swiftly to rectify its faux pas
by rebranding the service simply "Talkspot." The features and pricing remain the same, as does the two-strong lineup of the BlackBerry Pearl
and Nokia 6086
, but at least customers will now enjoy a slightly less-awkward experience trying to describe the service to their friends and family.