Not that we weren't expecting Pioneer's much-anticipated KURO LCD to emerge in Europe sometime this month, but early August sure beats 11:59PM on August 31st. Due to obvious language barriers, it's a bit hard to tell where exactly this 37-inch KRL-37V is in Germany, but it's obvious that it's for sale. Initial reports suggest that image quality rivals that of a KURO plasma, but with more reflections. Yeah, we can buy that. More images where this one came from are down there -- do tell when one pops up on US soil, alright?

[Via HDTV-Space]

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Pioneer's 37-inch KRL-37V KURO LCD HDTV on sale in German shop