Yes, you are missing the fact that Logitech does not make good headphones, while UE does. The hope is that they don't try to change what's already working well.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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"am I missing something?"
Yes, you are missing the fact that Logitech does not make good headphones, while UE does. The hope is that they don't try to change what's already working well.
I love my UE's, so they'd better not go to shit.