Ricoh R10 shows up with electronic level and adjustable flash

Last we heard from Ricoh, they were erecting enviro-friendly billboards in New York. Now that that's done with, Ricoh is back in the camera game with the R10. This shooter sports a 10-megapixel sensor, and 28-200 wide-angle 7.1x zoom lens, 3-inch HVGA LCD screen, CCD-shift image stabilizer, and in-camera image editing. Some of its more esoteric features include an adjustable flash intensity, electronic level to match up with horizons, and easy shooting mode for beginners. It comes in black, silver, and bronze, but US release date and price info aren't up just yet. Look for it to run around the same as its predecessor, the Ricoh R8 -- around $400.

[Via PhotographyBlog]

[YpoCaramel @ Aug 19th 2008 10:02AM]

I'm surprised it didn't already have adjustable flash already. Really handy - turn it down for close-ups in the packed bar and turn it up to see how big of an area you can cover outside.

[TJ @ Aug 19th 2008 4:09PM]

umm.... my sony w150 can adjust flash intensity..... so can my sisters SD1100...... so can my old Fuji F30.......... so can my dads samsung i5...........so can my old old old canon A70.......
this is stupid..

[Wodheila @ Aug 19th 2008 11:08AM]

They make a nice little camera and seeing them not succumb to the ability to go over 10mp is good. But no RAW keeps this little guy a step below the G9 in the pocketable advanced point& shoots.

[F. Villa @ Aug 19th 2008 12:17PM]

I bought an R7 and immediately experienced problems such as non-retracting lens, funky purple grids when shooting with background
lights, etc. They issued a few software updates and fixed some of the problems but after 10 months, the camera died. It won't turn on at all and the lens remain retracted. Also, no aperture and shutter priority limits creativity. I am now wary of Ricoh products and I will wait reviews of their products before considering them again.

[jon @ Aug 19th 2008 12:23PM]

that camera looks just like some of the samsung cameras

[Jeff @ Aug 19th 2008 1:49PM]

28mm is not wide enough, assuming this thing does not have a full-size sensor (and I'm seriously doubting that it does).

28mm on this camera is going to be more like 45mm on a 35mm camera - that's really not even a wide angle lens. That alone is going to make this camera a lot less useful.

[Andy @ Sep 22nd 2008 12:44PM]

Focal length 4.95 - 35.4 mm
(Focal length at the equivalent of 28-200 mm for 35 mm cameras. With Step Zoom set, option of seven fixed lengths: 28 mm, 35 mm, 50 mm, 85 mm, 105 mm, 135 mm, and 200 mm.)

READ THE SPEC BEFORE YOU COMMENT. THANKS

[Tom N. @ Aug 19th 2008 3:00PM]

F/3.3 hahahahahhaaha

[Mark @ Aug 19th 2008 3:38PM]

This camera is no good. Only thing going for it is the 28 - 200mm. Everything else blows. The DMC-LX3 from panasonic kicks this camera in the butt:

- 24 - 60mm (understood, not the best zoom at all, but holy wide angle!)
- starting with f2.0
- less mp and bigger senor (smart! finally someone doing this rather than beef up mp and have small sensors which means noisy photos)
- much better movie quality: 1280 x 720 at 24 fps ... rather than the old 640 x 480 at 30fps. my old old powershot sd500 had that as a movie option ... come on Ricoh get with the times.
- hot shoe option
- conversion lens adaptibility
- etc. etc. thoughts? any other camera out there now better than DMC-LX3?

[Tom N. @ Aug 19th 2008 4:45PM]

"- etc. etc. thoughts? any other camera out there now better than DMC-LX3?"

Nope, I already have my LX3 on preorder.

[t3hh @ Aug 22nd 2008 11:31AM]

Ricoh makes really good lenses and bodies. I wander if any of those critics have ever used ricoh camera before? I own GR dig II as my second camera and it has some good features that are making this camera irreplaceable. But that's not the case here. Mostly I value the company because it is offering some unique features (more in GR and GX series) on standardized market where only argument seems to be "more mega pixels".

And no, it's not the useless automated flash adjusting system that canon/nikon is using in cheap compacts (tele/wide) - it's manual 10-step adjuster. It's stupid even compare some cheap ass low end canon compact with this camera.

And 28 mm equivalent means that it is 28 mm not 45 mm. You don't have to use another factor for this.

If you really want to find some weak points for this camera you should go to shop and make some test videos and then watch them home. Because the video feature is probably not as good as you expect and as it should be (compared to G9 for example) today.

[ageha @ Oct 9th 2008 6:25AM]

The DMC-LX3 has a pretty bad high ISO performance, the sensor is very noisy. Also the macro is worse than on the Ricoh R8.